Tourism, Culture, Industry and Innovation
November 21, 2019
The following statement was given today in the House of Assembly by the Honourable Bernard Davis, Minister of Tourism, Culture, Industry and Innovation:
Newfoundland and Labrador Tourism Receives National Recognition
Mr. Speaker, I rise to congratulate Newfoundland and Labrador Tourism for winning the prestigious Marketing Campaign of the Year award for Place of Stories, at the Canadian Tourism Awards last night in Ottawa.
I am proud to say this is the third time Newfoundland and Labrador Tourism has been acknowledged with this honour by the Tourism Industry Association of Canada.
The Place of Stories campaign positioned the province as a place of storytellers that comes alive through the warmth of our people and hospitality, and our unique places and experiences.
Mr. Speaker, the overall ‘Find Yourself’ campaign has been recognized with 359 awards to date, and is considered one of the most successful tourism campaigns in the country. This fine work is produced in partnership with our Agency of Record, Target Marketing and Communications, and I acknowledge them as well.
I also want to recognize and congratulate the Wooden Boat Museum of Newfoundland and Labrador for winning the Community Leadership award at last night’s event. The museum is a living-library of irreplaceable Newfoundland and Labrador boat building skills and knowledge, as well as a cultural tourism experience. The Winterton group does a fantastic job, and their award is well deserved.
Mr. Speaker, through Budget 2019, the Provincial Government invested $13 million towards tourism marketing. This industry generates over $1.14 billion in visitor spending each year, and is responsible for over 20,000 jobs, representing 2,800 businesses in Newfoundland and Labrador.
I invite all Honourable members to join me in congratulating Newfoundland and Labrador Tourism, as well as the Wooden Boat Museum for their success at the Canadian Tourism Awards.
2019 11 21 1:45 p.m.