Tourism, Culture, Industry and Innovation
July 29, 2019

Strengthening Indigenous Tourism and the Economy

Tourism is a key contributor to the Atlantic Canadian economy. It generates new economic activities, creates good paying jobs for the middle class and diversifies communities. The industry also offers tremendous opportunity for further growth in areas like Indigenous tourism.

Recognizing the opportunities that exist in Indigenous tourism in Newfoundland and Labrador, the Qalipu First Nation is undertaking various activities as part of the implementation of its Experience Qalipu Tourism Strategy. The five-year strategy will help to further develop and promote Indigenous tourism in the province, enhance community capacity and build stronger Indigenous communities.

Phase I of the strategy included creating a database of member tourism businesses, enhancing on-line entrepreneurial skills training, developing a marketing plan, hosting a tourism forum, designing signage and displays and conducting facilitation training. Phase II involves further analysis and design of tourism assets, hosting an additional tourism forum, advanced facilitation training, infrastructure improvements and tourism product development.

The Government of Newfoundland and Labrador is contributing $157,892 towards phases I and II of the tourism strategy, and the Government of Canada is providing a non-repayable contribution of $418,257

Scott Reid, MHA for St. George’s-Humber, on behalf of the Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation, along with Gudie Hutchings, Member of Parliament for Long Range Mountains, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency made the announcement today.

These investments build on commitments made by the Government of Canada and the four Atlantic Provinces to drive economic growth in the region through the Atlantic Growth Strategy by helping the region’s tourism industry attract more visitors and create new jobs. This bold approach is in line with Canada’s Tourism Vision, which seeks to make Canada a top-ten global tourism destination by 2025.

The tourism industry in Newfoundland and Labrador generates over $1.1 billion in visitor spending each year, and is responsible for over 20,000 jobs, representing 2,600 businesses. As committed in The Way Forward, the Provincial Government is aiming to double resident and non-resident visitor spending to $1.6 billion by 2020. The Way Forward outlines all actions the Provincial Government is taking to achieve a strong, diversified province with a high standard of living, and can be viewed at thewayforward.gov.nl.ca.

Quotes
“This investment will allow the Qalipu First Nation to continue to enhance economic development opportunities in key areas such as tourism. One of the top recommendations from the Destination Development Plan for tourism operators is to focus more on building program-and people-based experiences and understanding visitor profiles that will drive visitation. Many of the elements of the Experience Qalipu Tourism Strategy are aligned with this recommendation. This project will help to ensure the stories, traditions and beliefs of the Mi’kmaq are captured as a vital part of this region’s growth and development.”
Honourable Christopher Mitchelmore
Minister of Tourism, Culture, Industry and Innovation 

“Indigenous tourism is a key part of Canada’s growing tourism industry. It is outpacing the growth of this sector overall, as more and more travellers are coming here to experience Indigenous cultures and heritage. Our government is committed to making sure this growth continues by helping Indigenous communities across the country showcase their authentic products, traditions and histories, while generating new economic opportunities and creating good middle-class jobs.”
Honourable Mélanie Joly
Minister of Tourism, Official Languages and La Francophonie 

“Our investment in this initiative will better position the Qalipu First Nation to advance Indigenous tourism in our province, encourage entrepreneurship and foster economic development in Indigenous communities. We are proud of our partnership with the Qalipu First Nation and I commend their commitment to seizing new opportunities to promote Indigenous culture and history and build a strong and sustainable tourism industry that will draw more visitors seeking authentic cultural experiences.”
Gudie Hutchings
Member of Parliament for Long Range Mountains on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA 

“Qalipu First Nation is appreciative of this funding and the ability to support our Indigenous tourism providers. We look forward to the next phase of our five-year Experience Qalipu Tourism Development Strategy and any opportunity to support Indigenous tourism on the provincial level, including our collaboration with the Newfoundland and Labrador Indigenous Tourism Working Group.”
Brendan Mitchell
Chief, Qalipu First Nation 

Learn more
Qalipu First Nation Band external link

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Media contacts
Eric Humber
Tourism, Culture, Industry and Innovation
709-729-4819, 725-9655
erichumber@gov.nl.ca 

Paul McGrath
ACOA NL
709-772-2984
Paul.McGrath@canada.ca 

Alison White
Qalipu First Nation
709-634-5163
awhite@qalipu.ca

2019 07 29                              10:30 a.m.