The following statement was given today in the House of Assembly by the Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation:

Mr. Speaker, I am pleased to rise today to celebrate the fact that Newfoundland and Labrador Tourism has been named one of the top advertising brands in Canada by Strategy’s Creative Report Card.

Strategy is one of the premiere marketing industry resources in Canada. Produced annually, Strategy’s Creative Report Card tracks and tallies the top agencies and top brands for the year based on the awards won at key regional, national and international award shows.

Mr. Speaker, this year Strategy has listed Newfoundland and Labrador Tourism as one of the Top 10 brands in the country for 2019.

Not only is Newfoundland and Labrador Tourism the only tourism destination to make the top 10, it is a pleasure and an honour to be listed among brand leaders such as West Jet, IKEA and McDonald’s.

I would like to also recognize and congratulate our agency of record, Target Marketing, for their recognition among Canada’s Top 15 advertising agencies for 2019.

Mr. Speaker, the Find Yourself campaign has become one of the most successful and recognized tourism campaigns in the country, receiving 330 awards to date.

The tourism industry is responsible for over 20,000 jobs, representing almost 2,800 businesses in Newfoundland and Labrador.

Newfoundland and Labrador Tourism continues to deliver a marketing campaign which inspires with its uniqueness and creativity. I commend their effort, and congratulate all who worked so diligently on this successful platform.

Thank you, Mr. Speaker.