Tourism, Culture, Industry and Innovation
January 31, 2019

Minister Mitchelmore Announces Support to Enhance Marketing Efforts for Emerging Companies

The Provincial Government is committed to diversifying regional economies and strengthening the province’s economic foundation. The Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation, today announced nearly $132,000 from the Business Development Support program to assist with marketing activities for three emerging companies in western Newfoundland.

Juniper BBQ Scraper Ltd. received $95,538 to enhance and expand its marketing efforts to reach customers in Ontario and parts of the United States. This company manufactures, wholesales and retails wooden BBQ scrapers that are simple, safe and 100 per cent natural. Produced from Tamarack, the scrapers are designed to allow grooves to form in the wood when it is being used to clean the grill. Juniper BBQ Scraper Ltd. wholesales to over 20 grocery chains, craft shops and other specialty stores in 50 locations throughout Newfoundland and Labrador. The company will contribute $96,055 toward this initiative.

The Saucy Newfoundland Co. is a micro-sized sauce manufacturing company that produces several Newfoundland themed sauces. The Provincial Government contributed $20,000 to expand their local and national market presence. In addition to Saucy Newfoundland Co marketing initiatives, this contribution will also allow the company to invest in significantly improving its productivity and efficiency. The company will match the $20,000 of support from the Business Development Support program.

Pirate's Haven Chalets and Adventures received $16,233 to upgrade its website and increase marketing efforts to position the company as a preferred place for soft adventure tourism and an exceptional place to stay. Pirate's Haven Chalets and Adventures is providing 50 per cent of the total project costs.

Support for businesses such as these to improve marketing efforts deliver on commitments in The Way Forward to strengthen the province’s economic foundation. The Way Forward outlines all actions the provincial government is taking to achieve a strong, diversified province with a high standard of living, and can be viewed at

“Government is pleased to contribute to the marketing initiatives for three emerging businesses on the province’s west coast. Juniper BBQ Scraper Company, The Saucy Newfoundland Co. and Pirate's Haven Chalets and Adventures are focused on expanding their reach provincially and nationally, and this funding from the Business Development Support program will certainly allow these companies to continue growth and development.”
Honourable Christopher Mitchelmore
Minister of Tourism, Culture, Industry and Innovation

“This is wonderful news for Juniper BBQ Scraper Ltd., The Saucy Newfoundland Co., and Pirate's Haven Chalets and Adventures. There’s no better feeling than being part of a government that is investing in emerging companies throughout western Newfoundland and within the district of St. George’s-Humber. This funding will deliver support for their marketing activities while strengthen industry and providing growth to the economy throughout the region.”
Scott Reid
MHA for St. George’s-Humber

“With this assistance from TCII we continue to expand our customer base, increase sales, as well as create new employment here in Newfoundland and Labrador.”
Jason Janes
Founder and Chief Scraper Maker, Juniper BBQ Scraper Ltd.

“The BDS program has provided assistance that has allowed The Saucy Newfoundland Company to grow. We have improved our product image, gained access to more consistent production and storage facilities, and have gotten our product out to select retailers. We are very grateful for the valuable support.”
Julia Allingham
Co-founder, The Saucy Newfoundland Company

“The marketing support allowed our company to attend several strategic tradeshows that targeted ATV users and as a result, we were successful in marketing our ATV touring product. In addition to the funding, TCII staff provided excellent support in providing guidance and advice on our marketing and promotional materials.”
Ruth Forsey/Gale
Owner/Operator, Pirate's Haven Chalets and Adventures

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Learn more

Business Development Support Program

The Way Forward

Juniper BBQ Scraper Company external link icon

The Saucy Newfoundland Co. external link icon

Pirate's Haven Chalets and Adventures external link icon

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Media contacts
Tansy Mundon
Tourism, Culture, Industry and Innovation

Erin Sulley
Government Members Office

Jason Janes
Juniper BBQ Scraper Ltd.

Julia Allingham
The Saucy Newfoundland Company

Ruth Forsey/Gale
Pirate's Haven Chalets and Adventures

2019 01 31                              11:40 a.m.