Tourism, Culture, Industry and Innovation
October 10, 2018

Live at Heart International Music Showcase Shines Light on the Burin Peninsula

With assistance from the Governments of Newfoundland and Labrador and Canada, Vision 360 Productions will present the first-ever “Live at Heart” international music showcase to take place in Canada.

Mark Browne, Parliamentary Secretary for Tourism, Culture, Industry and Innovation, today announced $17,000 from the Regional Development Program for the project. Churence Rogers, Member of Parliament for Bonavista-Burin-Trinity, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency, announced an investment of $40,000 from ACOA’s Business Development Program.

This event, which originated in Europe, will be held on the Burin Peninsula from October 10 to 14. It will provide an opportunity for Newfoundland and Labrador musicians to meet with industry representatives to develop business skills and identify new markets. This event will also enable local artists to showcase their talents to an international audience.

These investments build on commitments made by the Government of Canada and the four Atlantic Provinces to drive economic growth in the region through the Atlantic Growth Strategy. The strategy focuses on building a strong culture of innovation by supporting creative and entrepreneurial people, and exploring opportunity for export growth.

Support for the arts, heritage and culture sectors deliver on commitments in The Way Forward to strengthen the province’s economic foundation The Way Forward outlines all actions the Provincial Government is taking to achieve a strong, diversified province with a high standard of living, and can be viewed at

“The Live at Heart production involves local and international participants with a goal of identifying new markets. The event will connect artists and industry representatives, generate business for local operators, and provide a great opportunity for musicians and filmmakers to showcase their work on an international stage. Strengthening the economic foundation of Newfoundland and Labrador is a priority for our government, as outlined in The Way Forward.”
Honourable Christopher Mitchelmore
Minister of Tourism, Culture, Industry and Innovation

“The Government of Canada recognizes that investing in arts and cultural initiatives stimulates economic growth and helps strengthen and diversify our communities. Our investment in this unique international music showcase provides a forum for artists and musicians to display their incredible talent while networking and learning from diverse, like-minded artists.”
Honourable Navdeep Bains
Minister of Innovation, Science and Economic Development and Minister responsible for ACOA

“Newfoundland and Labrador is home to a vibrant music and arts community, producing performers and artists that have gained national and international recognition. We are proud to support Vison 360 to host an event that will promote and showcase our talented musicians and artists to an international audience, while positioning them to capitalize on opportunities beyond our province.”
Churence Rogers
Member of Parliament for Bonavista-Burin-Trinity

“I’m absolutely thrilled to hear that the first-ever “Live at Heart” International Music Showcase will be hosted on the Burin Peninsula. Our province is widely known for its musicality and deeply rooted culture. Now, thanks to Vison 360 and the assistance from the Provincial and Federal Governments, we’re able to bring a festival of this caliber to the area. A festival which provides the opportunity to increase tourism, business, and the ability for local acts to gain further exposure in the industry. This is tremendous news for all involved.”
Mark Browne
Parliamentary Secretary for Tourism, Culture, Industry and Innovation

“The Burin Peninsula has a strong musical culture that make it a great place for budding musicians and industry professionals to come together for the “Live at Heart” international music showcase. I look forward meeting attendees and participating in the many panels, workshops, and networking opportunities across the Burin Peninsula. We will show the world that the Burin Peninsula is ready for the international spotlight.”
Carol Anne Haley
MHA for Burin – Grand Bank

“It is the goal of Vision 360, a not for profit company, to create a vibrant music and arts community on the Burin Peninsula. We want to provide an environment which nurtures Newfoundland and Labrador musicians through exposure to international audiences and networks, while at the same time exposing world delegates to our region which will provide rich and diverse tourism experiences.”
Ben Wiseman,
President, Vision 360

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Learn More

Live at Heart International Music Showcase
liveatheartnl.caexternal link icon

The Way Forward

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Media contacts
Eric Humber
Tourism, Culture, Industry and Innovation
709-729-4819, 725-9655

Paul McGrath

Mike Brennan
Vision 360

2018 10 10                              3:00 p.m.