Tourism, Culture, Industry and Innovation
January 4, 2018

Newfoundland and Labrador Tourism Launches Inflight Content Channel on Air Canada

The Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation, today announced that Newfoundland and Labrador is the first tourism destination to secure its own content channel on Air Canada’s inflight entertainment system.

The new channel, titled Find Yourself, was launched on January 1 and will be available on Air Canada flights until April 30, 2018. This new promotional platform represents an exciting expansion of the partnership between Air Canada and Newfoundland and Labrador Tourism.

Newfoundland and Labrador’s Find Yourself channel, features six five-minute videos with the following titles:

  • Broader Palette
  • Gros Morne
  • Language Lessons
  • Off the Beaten Path
  • Whale Tales
  • Peace & Quiet

Advertisements under the successful Find Yourself campaign have been running annually on Air Canada from January through April for several years and will continue in 2018. This year, the ads will encourage passengers to visit the inflight entertainment menu and explore the new channel.  View the six minute videos here: External Link Icon

Guided by The Way Forward, the Provincial Government is aiming to double resident and non-resident visitor spending to $1.6 billion by 2020.

“Each year, a fully integrated campaign brings the Newfoundland and Labrador Tourism brand to life. Pioneering concepts and promotional platforms help to evolve our brand positioning and personality, bringing to life the authentic beauty, real character, and the natural creativity of our province. This new Air Canada inflight promotion is just one component of the 2018 advertising campaign, and is another example of the innovative work of our team at Newfoundland and Labrador Tourism."‎
Honourable Christopher Mitchelmore
Minister of Tourism, Culture, Industry and Innovation

“Local tourism operators often hear from guests that a Newfoundland and Labrador Tourism ad was part of their inspiration for booking a visit to our province. Just as travellers are inspired to explore a destination, tourism operators are inspired to provide a guest experience that is truly memorable. The tourism industry has been working hard to develop the tourism product in order to deliver on our brand promise to travellers who seek to experience our natural and cultural heritage in an authentic way. The industry looks forward to continuing to welcome visitors to the province in 2018.”  
Dion Finlay
Chair, Hospitality Newfoundland & Labrador

- 30 -

Learn More
Newfoundland and Labrador Tourism - External Link Icon

Videos on the Find Yourself channel - External Link Icon


Follow us on Social Media

Twitter: @GovNL External Link Icon, @TCII_GovNL External Link Icon and @NLtweets External Link Icon

Facebook: External Link Icon

Instagram: External Link Icon

YouTube: External Link Icon

Media contacts
Eric Humber
Tourism, Culture, Industry and Innovation
709-729-4819, 725-9655

Melissa Ennis
Hospitality Newfoundland and Labrador
709-722-2000 ext.231


2018 01 04                                                    12:35 p.m.