Fisheries and Land Resources
November 7, 2018

Minister Byrne Congratulates Ocean Choice International on new Chinese Marketing Agreement

The Honourable Gerry Byrne, Minister of Fisheries and Land Resources is congratulating Ocean Choice International (OCI) on entering into a marketing agreement with Qingdao Meichu Food Co. Ltd., a subsidiary of Winning Group, for the promotion of yellowtail flounder and grey sole into the Chinese retail and online markets. The goal is also to add other seafood species as part of the agreement in the future such as red fish, snow crab, cold water shrimp and sea cucumber.

Meichu products are sold in approximately 1,600 Chinese retail stores. The company also has an e-commerce presence on T-Mall and OCI markets its products around the world, and this partnership will further enhance the company’s retail presence.

OCI is one of 13 companies from this province in China this week as part of the Atlantic Growth Strategy mission.

One of the largest economies in the world, China is a market that holds exciting opportunities for Newfoundland and Labrador. In 2017 Newfoundland and Labrador exported nearly $800 million in products to China, including and fish and seafood worth $210 million. China is also an important market for sea cucumber, cold water shrimp and crab, as well as an emerging market for Newfoundland and Labrador cod.

Through the Atlantic Growth Strategy, the Government of Canada and the four Atlantic provinces share a common vision to undertake co-operative actions that will bring stable and long-term economic prosperity to Atlantic Canada.

Exploring new markets for Newfoundland and Labrador resources delivers on commitments in The Way Forward to strengthen the province’s economic foundation. The Way Forward outlines all actions the Provincial Government is taking to achieve a strong, diversified province with a high standard of living, and can be viewed at

"The demand for fish and seafood products is growing globally, and Newfoundland and Labrador is competing on the international stage. China has been a top export market for Newfoundland and Labrador since 1995, accounting for 19 per cent of our total fish and seafood exports. It is a market that holds exciting opportunities, with the potential to diversify the provincial economy, create new jobs and attract investment."
Honourable Gerry Byrne
Minister of Fisheries and Land Resources

“Ocean Choice is excited to enter into this co-operation agreement with Qingdao Meichu Food, which is focused on the expansion of sales of our seafood products in the Chinese retail and e-commerce markets in particular. Leveraging this partnership with our existing strategically-located sales offices in China will provide significant synergies to increase the presence and awareness of our Newfoundland and Labrador seafood products in the world’s fastest growing seafood market.”
Martin Sullivan
CEO, Ocean Choice International

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Media contacts
Kathy Dicks-Peyton
Fisheries and Land Resources
709-729-2538, 709-699-1982

Paula Kieley
Ocean Choice International

2018 11 07                              3:00 p.m.