Tourism, Culture, Industry and Innovation
July 6, 2017

Investments Support Humber Valley Tourism Industry

Investments from the Government of Newfoundland and Labrador and the Government of Canada will help tourism growth and development in the province�s Humber Valley region. Marble Resort Development Limited will renovate its Marble Inn Resort to offer larger conference facilities and the Town of Steady Brook will continue developing its community trail system to benefit both residents and visitors.

Scott Reid, MHA for the District of St. George�s�Humber, on behalf of the Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation, today announced a contribution of $250,818 from the Provincial Government for the Town of Steady Brook and Marble Resort Development Limited, and Gudie Hutchings, Member of Parliament for Long Range Mountains, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency, also announced more than $243,000 for the two projects.

Marble Resort Development Limited is receiving a repayable contribution of $135,000 from ACOA�s Business Development Program to renovate the Marble Inn Resort to accommodate conferences of up to 80 participants. The upgraded facilities will address a need for additional conference space in the region to help attract events that support the tourism industry. The Department of Tourism, Culture, Industry and Innovation provided an investment of $53,590 through its Business Development Support program for Marble Resort Development Limited to implement a marketing plan.

To be implemented over the next two years, this comprehensive marketing plan will account for market analysis, competition, pricing, advertising and promotion, image, branding, primary target groups, and secondary target groups.

In addition, a $197,228 investment from the Provincial Government, and $108,280 in funding from ACOA�s Innovative Communities Fund, will enable the Town of Steady Brook to start work on phase two of its strategic, integrated trail system. The Town will develop a pedestrian link for the cluster of tourism attractions and amenities in the region, which will complement the area�s existing tourism attractions. Work will include engineering design and development as well as upgrades to trails, trailheads, parking areas and lookouts.

The Humber Valley region offers tourism attractions for all seasons, including Marble Mountain Ski Resort, Marble Zip Line, Steady Brook Falls, Steady Brook Wetlands and the Humber Valley River, which offers salmon fishing, kayaking and canoeing.

�The Government of Canada recognizes the importance of Canada�s tourism industry and is committed to promoting increased tourism in regions across the country. In partnership with local businesses such as Marble Resort Development Limited and communities such as Steady Brook, we are supporting the development of tourism assets that will help drive growth and create new economic opportunities.�
Honourable Navdeep Bains
Minister of Innovation, Science and Economic Development and Minister responsible for ACOA

�Our government recognizes the importance of tourism, and economic benefits this industry provides to our province. As outlined in The Way Forward, these investments will assist in reaching our goal of $1.6 billion annually in resident and non-resident visitor spending by 2020. Today�s announcement works towards that objective, as well as enhancing economic prosperity and business development opportunities in the Humber Valley area.�
Honourable Christopher Mitchelmore
Minister of Tourism, Culture, Industry and Innovation

�The Humber Valley is widely recognized as one of our province�s key tourism destinations and these investments will add to the natural attractions and amenities available in this region. The Government of Canada is pleased to invest in tourism initiatives like these, which support business growth, job creation and a stronger tourism industry.�
Gudie Hutchings
MP for Long Range Mountains

�I am pleased to see these investments for the Marble Inn Resort and Town of Steady Brook. Larger conference facilities and an improved trail system will foster economic development and tourism growth in the region. This funding is another great example of how a strong relationship with our federal counterparts benefits Newfoundland and Labrador.�
Scott Reid
MHA District of St. George�s - Humber

�I appreciate the support of the Federal Government for tourism in western Newfoundland and the Humber Valley. Strategic tourism investment can represent economic value to communities but the potential impact goes further than jobs. The same recreational initiative that supports tourism also preserves green spaces for generations to come and promotes active and healthy living.�
Joe Dicks
General Manager and CEO, Marble Resort Development Corporation

- 30 -

Learn More

Department of Tourism, Culture, Industry and Innovation -

Follow us on Twitter: @GovNL external link and @TCII_GovNL external link

Media contacts
Eric Humber
Tourism, Culture, Industry and Innovation
709-729-4918, 725-9655

Nathan Downey
Government Members Office

Paul McGrath

Joe Dicks
Marble Resort Development Limited

Margaret Howlett
Town of Steady Brook

2017 07 06                              1:15 p.m.