Fisheries and Aquaculture
February 18, 2015
Enhancing Promotional Activity to Increase Global Success
Codroy Seafoods Inc. Receives $12,180 to Support New Marketing Initiatives
Codroy Seafoods Inc. is developing new marketing materials with support from the Provincial Government. The Honourable Vaughn Granter, Minister of Fisheries and Aquaculture, announced $12,180 through the Fisheries Technology and New Opportunities Program to develop new promotional material and new packaging for the company's lobster products.
"Helping Newfoundland and Labrador seafood producers promote their high quality products throughout the world is a priority for our government. This investment of more than $12,000 will help Codroy Seafoods enhance its visibility in global markets, deliver important information to consumers, attract new clients, and increase demand for its lobster products, which in turn benefits both the company and lobster harvesters."
- The Honourable Vaughn Granter, Minister of Fisheries and Aquaculture
The company plans for its new packaging to feature full colour graphic design and nutritional information. The new brochure will be distributed to potential buyers and at trade shows, and will feature information about the company's harvesting and processing activity, quality assurance measures, and various product lines.
"Codroy Seafoods is one of only a few operators in Newfoundland and Labrador processing cooked and frozen lobster products. Our company appreciates the Provincial Government's support of our efforts to create market demand for value added seafood, and we believe this project will make our lobster products stand out globally, and strengthen our competitive position abroad."
- John Osmond, Owner, Codroy Seafoods Inc.
Codroy Seafoods Inc. intends to have all of its new promotional material developed and in use later this year.
QUICK FACTS
- Fisheries and Aquaculture Minister Vaughn Granter announced $12,180 today to help Codroy Seafoods Inc. develop new marketing materials and packaging for its lobster products that will help strengthen its brand in national and international markets.
- Codroy Seafoods Inc. is a multi-species seafood producer that provides a variety of fresh and frozen shellfish and groundfish products for markets in Canada, the United States and Europe.
- Since 2007, more than 270 research and development projects in the areas of fish harvesting, fish farming, seafood processing, and seafood marketing have been made possible through the Fisheries Technology and New Opportunities Program.
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Media contacts:
|
Jason Card
Director of Communications Department of Fisheries and Aquaculture 709-729-3733, 699-0470 jasoncard@gov.nl.ca |
John Osmond
Owner Codroy Seafoods Inc. 709-955-2382 codroyseafoods@gmail.com |
2015 02 18 12:35 p.m.