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Tourism, Culture and Recreation
Executive Council
October 2, 2013

Visitor Exit Survey Results Profile Travellers to the Province

The Province of Newfoundland and Labrador reached $1 billion in tourism spending in 2011, and the Department of Tourism, Culture and Recreation’s Visitor Exit Survey results provide an overview of those who visited the province that year. The detailed profiles of the 2011 non-resident visitors are now available online.

“The 2011 Exit Survey is the most detailed exit survey Newfoundland and Labrador has ever produced,” said the Honourable Terry French, Minister of Tourism, Culture and Recreation. “We reached a huge milestone with tourism spending reaching $1 billion in 2011, the highest level ever attained in the province, and the results of this survey give us a picture of the visitors who helped us achieve this milestone. Our visitors travel all throughout our province, participate in a wide variety of activities and visit numerous attractions. It is wonderful to see how our vision for the province’s tourism industry is resulting in tangible gains, and showing tourism to be a growing economic powerhouse in Newfoundland and Labrador.”

Visitor Exit Survey results have been published as a series of short profiles which provide insights into visitor characteristics based on a variety of variables, including their point of origin, purpose of visit, and activities reported such as hiking and visiting historic sites. Profiles of visitors who stayed overnight in the various regions are also available. Each profile contains information with respect to visitors’ length of stay, party size and composition, accommodations used, expenditures, satisfaction with various aspects of the trip, as well as demographics. For a full listing of all visitor profiles, visit: www.tcr.gov.nl.ca/tcr/stats/index.html 

“The survey information can help citizens and businesses make informed decisions, as they give us an idea of what visitors do while they are in the province, where they come from, why they come and how they spend their money,” said the Honourable Keith Hutchings, Minister Responsible for the Office of Public Engagement. “It is another example of information that government is releasing that is of interest to the public, and by putting it online, we are making this data easily accessible.”

Between 2009 and 2012, non-resident visitation in Newfoundland and Labrador increased 21 per cent and surpassed a milestone of half a million visitors. Since 2006, the Provincial Government has invested approximately $94 million in tourism marketing in Newfoundland and Labrador.

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Media contacts:

Melony O’Neill
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 689-0928
Heather Maclean
Director of Communications
Department of Innovation, Business and Rural Development
709-729-4570, 697-4137

2013 10 02                                     11:20 a.m.

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