Tourism, Culture and Recreation
Executive Council
August 30, 2013
The most up-to-date tourism statistics are now available on the Department of Tourism, Culture and Recreation’s website. The latest information includes statistics to the end of June 2013.
“Our tourism season so far this year has been going well and we are pleased with the numbers being reported,” said the Honourable Terry French, Minister of Tourism, Culture and Recreation. “Newfoundland and Labrador has become a destination that others watch and imitate. Our approach to marketing, to ensuring product quality, and to diversifying what we offer continues to evolve each year and we are seeing the benefits. As a government, we take pride in knowing we have firmly established our brand as a premiere tourism destination.”
Overall, the number of non-resident automobile and air visitors to the province reached an estimated 152,290 visitors for the period ending June 2013, an increase of one per cent over 2012. For the complete report, visit: www.tcr.gov.nl.ca/tcr/publications/2013/Tourism_performance_2013_YTD_June_2013_August_14_2013.pdf
“The online posting of documents and information from departments and agencies across government demonstrates the progress we are making in keeping citizens informed and aware of happenings in this province,” said the Honourable Keith Hutchings, Minister Responsible for the Office of Public Engagement. “These latest statistics from the Department of Tourism, Culture and Recreation are another example of our commitment to improving accessibility to information that is commonly requested and of interest to the public.”
Between 2009 and 2012, non-resident visitation in Newfoundland and Labrador increased 21 per cent and surpassed a milestone of half a million visitors. In 2011, tourism spending reached $1 billion, the highest level ever attained in the province. Since 2006, the Provincial Government has invested approximately $94 million in tourism marketing in Newfoundland and Labrador.
Media contacts:
| Melony O’Neill Director of Communications Department of Tourism, Culture and Recreation 709-729-0928 moneill@gov.nl.ca |
Heather Maclean Director of Communications Department of Innovation, Business and Rural Development 709-729-4570, 697-4137 heathermaclean@gov.nl.ca |
2013 08 30 12:15 p.m.