Anchors Aweigh for Tourism Awareness Week

With the launch of Ocean Quest’s newest tour boat, Mermaid, the Honourable Terry French, Minister of Tourism, Culture and Recreation also launched Tourism Awareness Week 2013 today at the Foxtrap Marina in Conception Bay South. Tourism Awareness Week, June 10 to 16, is a national initiative highlighting the contribution tourism makes both economically and socially to each region of the country.
 
“I was delighted to be part of the official launch of Ocean Quest’s newest tour boat and kick start Tourism Awareness Week 2013 in our province,” said Minister French. “Tourism operators such as Ocean Quest play a significant role in our tourism industry, and it is fitting we use this occasion to also launch tourism week activities. Through years of partnership between the industry and the Provincial Government, we have turned the industry into a powerhouse for the economy of Newfoundland and Labrador.”
 
Throughout the week, Hospitality Newfoundland and Labrador, destination management organizations, businesses and other partners will organize and engage in a variety of regional and provincial activities and events that showcase the economic impact and social benefits of the tourism sector.
 
“Tourism Week is a time to trumpet the success of the tourism and travel industry in Newfoundland and Labrador,” said Darlene Thomas, Chair of Hospitality Newfoundland and Labrador. “Tourism is one of the most stable revenue-generating industries in our provincial economy, offering steady long-term growth and tremendous future potential. Thanks to the hard work and innovation of tourism stakeholders across our province like Rick Stanley at Ocean Quest investing in businesses and communities, we are building a strong industry that will serve Newfoundland and Labrador well into the future.”
 
Between 2009 and 2012, non-resident visitation in Newfoundland and Labrador increased 21 per cent and surpassed a milestone of half a million visitors. In 2012, tourism spending reached $1 billion, the highest level ever attained in the province.
 
“We are clearly in the best position we have ever been as an industry,” said Minister French. “Our brand is stronger than ever, and our tourism marketing campaign has become one of the most recognizable advertising campaigns in the country. To date, it has earned more than 180 national and international awards. Along with industry stakeholders, we will continue to build upon the momentum in the industry.”
 
Since 2006, the Provincial Government has invested approximately $94 million in tourism marketing in Newfoundland and Labrador.

- 30 -

Photo: Honourable Terry French, Minister of Tourism, Culture and Recreation, officially launches Ocean Quest's newest tour boat, Mermaid, at the Foxtrap Marina June 10, 2013.

Media contact:

2013 06 10             10:30 a.m.