Fisheries and Aquaculture
August 23, 2013
Mussel Farm Receives Funding to Pursue Global Marketing Campaign
Ocean Fresh Mussels Limited will develop a new worldwide promotional
strategy with Provincial Government support. The Honourable Derrick Dalley,
Minister of Fisheries and Aquaculture, and MHA for the Isles of Notre Dame,
announced $55,320 under the Fisheries Technology and New Opportunities
Program to enhance the company’s marketing efforts.
“Mussel farmers in this province were the first in North America to achieve
the Canadian Organic Aquaculture Standard, which tells consumers their
mussels are organic, produced in a sustainable, environmentally-sound
manner, and are fully traceable,” said Minister Dalley. “This information is
important to discerning consumers throughout the world, and so the
Provincial Government was pleased to provide $55,320 to help Ocean Fresh
Mussels Limited promote its certified product around the world.”
The company plans to enhance its international profile by attending various
seafood tradeshows and producing new promotional materials. These materials
will include a new logo, new brochures, and online advertising.
“Our organic certification provides a great opportunity to differentiate
ourselves in the global marketplace,” said Wayne Fudge, Ocean Fresh Mussels
Limited. “I appreciate the Provincial Government’s help with promoting our
products, and look forward to building on the province’s reputation as one
of the best sources of seafood in the world.”
The Provincial Government has invested almost $1 million in the mussel
industry since 2006. This investment helped the provincial mussel industry
achieve its highest production in 2012, and assisted the process of
certifying mussels produced in Newfoundland and Labrador to the Canadian
Organic Aquaculture Standard.
Budget 2013: A Sound Plan, A Secure Future included a $2.2 million
investment in the Fisheries Technology and New Opportunities Program, which
has promoted innovation in the province’s billion dollar fishing and
aquaculture industry by assisting more than 200 research and development
projects since 2008.
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Media contact:
Jason Card
Director of Communications
Department of Fisheries and Aquaculture
709-729-3733, 699-0470
jasoncard@gov.nl.ca |
Wayne Fudge
Ocean Fresh Mussels Limited
709-628-7406
wayne.fudge@nf.sympatico.ca |
2013 08 23
12:00 p.m.