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Executive Council
February 28, 2013

Province Partners with St. John’s IceCaps to Help Tackle Climate Change

The Government of Newfoundland and Labrador has entered into a partnership with the St. John’s IceCaps to help raise awareness and promote action on climate change. Throughout March and April, the IceCaps will be promoting the Turn Back the Tide campaign and encouraging fans to take action through a series of events at their games.

“Climate change presents a serious challenge for this province and action is required by all Newfoundlanders and Labradorians,” said the Honourable Tom Hedderson, Minister of Environment and Conservation and Minister Responsible for the Office of Climate Change, Energy Efficiency and Emissions Trading. “Partnerships such as this provide an exciting and effective way to spread the important message that climate change requires a serious and sustained response, as well as the role we all have to play.”

From March 1 to the end of their home schedule, the IceCaps will be offering in-game events, contests and prizes related to the Turn Back the Tide campaign. IceCaps fans across Newfoundland and Labrador will be encouraged to learn more about how climate change will affect the province and what action can be taken to reduce their carbon footprints.

“We continue to focus on helping the people of our province understand the significant impacts of climate change and how we can take action to tackle it,” said Minister Hedderson. “This opportunity is an example of how we can work with the corporate community to help spread our message.”

Turn Back the Tide is the Government of Newfoundland and Labrador’s public awareness campaign on climate change and energy efficiency. It is designed to increase understanding and awareness, and inspire action by all Newfoundlanders and Labradorians.

For more information about this initiative, please visit www.facebook.com/TurnBackTheTide

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Media contact:
Melony O’Neill
Director of Communications
Department of Environment and Conservation
709-729-2575, 698-0928

2013 02 28                         1:25 p.m.

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