Tourism, Culture and
Recreation
January 22, 2010
Province Launches 2010 Resident Winter Tourism Campaign
Residents of Newfoundland
and Labrador have received, or will receive, a brochure
in their mailboxes this week which provides details of
the Department of Tourism, Culture and Recreation's 2010
resident winter tourism campaign.
The Honourable Terry
French, Minister of Tourism, Culture and Recreation,
said the resident winter tourism campaign, part of the
overall For the Love of NL campaign, is designed to
extend the traditional tourism season and increase
winter business for tourism industry operators in the
province.
"Promoting resident
travel is an important part of the Provincial
Government's tourism marketing efforts," said Minister
French. "With this year's winter campaign, we want to
remind everyone that there is a lot to see and do right
here in Newfoundland and Labrador during the winter
months. Whether you're looking for ski packages,
snowmobiling adventures, a romantic getaway, a shopping
excursion, or the opportunity to take in some
entertainment, I encourage residents to get out and
explore what this province has to offer."
The campaign combines
radio and direct mail with participation from 30 tourism
industry operators, offering various packages for winter
getaways. Detailed information can be found in the
brochures or by going to:
www.newfoundlandlabrador.com/packages/
Since 2003, the
Provincial Government has more than doubled its
investment in tourism marketing, from $6 million to $13
million. In 2008, the total resident and non-resident
tourism industry contributed about $850 million to the
Newfoundland and Labrador economy, an increase of almost
$60 million from the year before.
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Media contact:
Heather May
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 697-5061
heathermay@gov.nl.ca
2010 01 22
9:50 a.m.
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