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Health and Community Services
November 15, 2010

New Marketing Campaign Launched to Increase Awareness
of Provincial Prescription Drug Program

The Provincial Government today launched a province-wide marketing campaign to increase awareness and encourage eligible residents with low incomes or high prescription drug costs to apply for financial assistance available under the Access and Assurance Plans of the Newfoundland and Labrador Prescription Drug Program..

"Although the Access and Assurance Plans have been in place for awhile, we know there are many eligible people throughout the province who have not applied to the program," said the Honourable Jerome Kennedy, Minister of Health and Community Services. "By launching this campaign, we hope to not only inform residents about these plans, but to encourage them to apply for financial assistance with their prescription drug costs."

The Access Plan, a new program announced in Budget 2006 and enhanced with an additional investment of $2.5 million in Budget 2010, provides assistance to individuals and families with low incomes, where 30 to 80 per cent of their eligible drug costs are paid by the Provincial Government through the Access Plan.

Examples of how this plan works include:

  • An individual with a net income of $20,000 would have 72 per cent of his/her eligible drug costs covered through the Access Plan;
  • A couple with no children and a net income of $23,000 would have a co-payment of 29 per cent; and,
  • A family (including single parents) with a net income of $33,000 would have a co-payment of 32 per cent.
  • Single Individuals

    Couples ( No Children)

    Families (With Children)
    (Includes Single Parents)

    Income
    Amount

    Government
    Pays

    Client
    Pays

    Income
    Amount

    Government
    Pays

    Client
    Pays

    Income
    Amount

    Government
    Pays

    Client
    Pays

    Equal to or less than $18,577

    80.0%

    20.0%

    Equal to or less than $21,435

    80.0%

    20.0%

    Equal to or less than $30,009

    80.0%

    20.0%

    $19,000

    77.5%

    22.5%

    $22,000

    76.7%

    23.3%

    $31,000

    76.1%

    23.9%

    $20,000

    71.7%

    28.3%

    $23,000

    70.9%

    29.1%

    $32,000

    72.3%

    27.7%

    $21,000

    65.9%

    34.1%

    $24,000

    65.0%

    35.0%

    $33,000

    68.4%

    31.6%

    $22,000

    60.0%

    40.0%

    $25,000

    59.2%

    40.8%

    $34,000

    64.5%

    35.5%

    $23,000

    54.2%

    45.8%

    $26,000

    53.4%

    46.6%

    $35,000

    60.6%

    39.4%

    $24,000

    48.4%

    51.6%

    $27,000

    47.6%

    52.4%

    $36,000

    56.7%

    43.3%

    $25,000

    42.5%

    57.5%

    $28,000

    41.7%

    58.3%

    $37,000

    52.8%

    47.2%

    $26,000

    36.7%

    63.3%

    $29,000

    35.9%

    64.1%

    $38,000

    48.9%

    51.1%

    $27,000

    30.9%

    69.1%

    $30,000

    30.1%

    69.9%

    $39,000

    45.0%

    55.0%

    $27,151

    30.0%

    70.0%

    $30,009

    30.0%

    70.0%

    $40,000

    41.2%

    58.8%

    $27,152
    or higher

    Not Qualified

    100.0%

    $30,010
    or higher

    Not Qualified

    100.0%

    $41,000

    37.3%

    62.7%

    $42,000

    33.4%

    66.6%

    $42,870

    30.0%

    70.0%

    $42,871
    or higher

    Not Qualified

    100.0%

    The Assurance Plan, which was announced in Budget 2007, provides support to individuals and families with very high eligible prescription drug costs relative to income levels. For example, a family with an annual net income of $35,000 and annual drug costs of $6,000 requires a maximum contribution per year of five per cent of their net income, which is $1,750. Each time a prescription for an eligible benefit is filled, the family would pay 29.17 per cent of the total cost of the prescription. Due to recent improvements in this plan, more people than ever are now eligible for assistance.

    Annual Income (net) Maximum % of Income to Spend on Eligible Drug Costs
    $0 - $39,999 5%
    $40,000 - $74,999 7.5%
    $75,000 to $149,999 10%

    "Affording prescription drugs can cause a significant amount of stress and financial burden on individuals and families," said the Honourable Jerome Kennedy, Minister of Health and Community Services. "Over the last number of years, our government has made substantial investments to improve the provincial prescription drug program to help alleviate the strain placed on individuals who struggle to pay for prescription medications."

    The provincial campaign consists of print, radio, online and television ads and will run for one month − www.areyoucoverednl.ca.

    Budget 2010: The Right Investments — For Our Children and Our Future provides approximately $142 million for the Newfoundland and Labrador Prescription Drug Program. This includes approximately $16.2 million for the Assurance Plan and almost $8.9 million for the Access Plan.

    For more information about the Newfoundland and Labrador Prescription Drug Program and to obtain an application form, visit www.gov.nl.ca/health/prescription.

    - 30 -

    Media contact:

    Tansy Mundon
    Director of Communications
    Department of Health and Community Services
    709-729-1377, 685-2646
    tansymundon@gov.nl.ca

    2010 11 15                                                      1:30 p.m.
     


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