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Tourism, Culture and Recreation
June 12, 2009

10,000 Years in the Making: St. Anthony Hosts Iceberg Festival

Starting today (June 12), and running through to June 21, the Town of St. Anthony will be home to the province�s first annual Iceberg Festival.

The Honourable Clyde Jackman, Minister of Tourism, Culture and Recreation, today announced $15,000 has been invested in the inaugural 10-day event. It�s part of a $57,000 investment in season extension initiatives on the Viking Trail, which also includes:

  • $17,000 for the Feather and Folk Nature Festival, held May 22-31 in Codroy Valley;
  • $12,000 for the Trails, Tails and Tunes Festival, held May 15-24, in Norris Point;
  • $8,000 for the Western Destination Marketing Organization to support the promotion of Western Newfoundland and Southern Labrador as a multi-season tourism destination; and,
  • $5,000 for the Spring in Your Step Festival, held June 5-7, in Humber Valley and Corner Brook.

�The Provincial Government is committed to building, expanding and extending the province�s tourism season,� said Minister Jackman. �By supporting new, innovative experiences and events held in the spring, we are encouraging visitors and residents alike to travel to, and around, the province a little earlier in the season, ultimately increasing economic opportunities for tourism operators and other businesses which benefit from visitor activity.�

The Iceberg Festival will feature musical performances, cultural exhibits, nature walks and hikes, boats tours, opportunities to talk with iceberg experts, and more. For more information about the Iceberg Festival, visit: theicebergfestival.ca/home/

�The development of an Iceberg Festival, which celebrates and promotes one of this province�s most unique, natural tourism attractions, is a credit to organizers and an example of how co-operation among local tourism operators can result in an event which benefits the region as a whole,� said the Honourable Trevor Taylor, MHA for the Straits-White Bay North. �I have no doubt this festival will grow in popularity and be an economic generator for the region for many years to come.�

Budget 2009: Building on Our Strong Foundation provides $150,000 to initiate and continue pilot projects aimed at extending the tourism season in the western region and along the Discovery Trail in the eastern region. The funding supports industry efforts to develop tourism products and packages that appeal to visitors beyond the traditional peak tourism season.

Uncommon Potential � A Tourism Vision for Newfoundland and Labrador, developed in partnership with Hospitality Newfoundland and Labrador commits to developing and growing the Newfoundland and Labrador tourism industry with a view to doubling revenue generated to $1.6 billion by 2020.

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Media contacts:

Heather May
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 697-5061
heathermay@gov.nl.ca
Lynette Carroll
Executive Assistant to Hon. Trevor Taylor, MHA, The Straits-White Bay North
709-729-5884
lynettecarroll@gov.nl.ca

2009 06 12                                11:10 a.m.
 


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