Tourism, Culture and Recreation
June 3, 2009
Government and Industry Name New
Tourism Board Members
A Newfoundland and Labrador Tourism Board, with
representation from both government and industry, has been established
to oversee the future development and growth of the province�s tourism
The announcement was made today by the Honourable
Clyde Jackman, Minister of Tourism Culture and Recreation, who was
joined by Hospitality Newfoundland and Labrador (HNL) Chair Bruce
Sparkes, during HNL�s Tourism Awareness Week luncheon, held at the
Sheraton Hotel in St. John�s.
"The establishment of the tourism board was recognized
by both the Provincial Government and HNL as an important first step
towards implementation of our new Tourism Vision for Newfoundland and
Labrador, entitled Uncommon Potential," said Minister Jackman.
"This new board is the vehicle through which government and industry
will, together, guide the province�s tourism industry into the future."
Mr. Sparkes said the tourism board includes
individuals who are widely-recognized leaders in the tourism field.
"A commitment was made to have the tourism board up
and running within three months of launching the Tourism Vision, and we
are right on target," said Mr. Sparkes. "The experience, expertise and
passion of these board members will certainly bring a unique combination
of ideas to the table as we move forward in implementing the seven
strategic directions of Uncommon Potential."
The board is composed of a chair, industry leaders
selected by Hospitality Newfoundland and Labrador, representatives from
each of the province�s four Destination Marketing Organizations, and
senior government representatives.
Minister Jackman said the board will be chaired by
Stan Cook Jr., owner and operator of Stan Cook Sea-Kayak Adventures.
Hospitality Newfoundland and Labrador representatives are Mr. Sparkes,
Managing Director of Clayton Inns Inc.; John Dicks, Vice-Chair of HNL,
and Manager of Marketing and Systems for Steele Hotels; Yvonne Power,
Executive Director of Cruise Newfoundland and Labrador; and Jill Curran,
co-owner of Lighthouse Picnics in Ferryland. Destination Marketing
Organizations (DMOs) are represented by Jack Cooper, owner and operator
of Minipi Lake Outfitting (Destination Labrador); Maria Matthews, owner
and operator of Vision the Atlantic Canada Company (Western DMO); Danny
Huxter, operator of the Riverwood Inn in Springdale (Central
DMO); and Mark McCarthy, President of McCarthy�s Party Ltd.,
representing the Eastern region (Destination St. John�s). Senior
government representatives are Cathy Duke, Deputy Minister of Tourism,
Culture and Recreation; Mary Taylor-Ash, Assistant Deputy Minister of
Tourism, and Rita Malone, Assistant Deputy Minister of Innovation, Trade
and Rural Renewal.
"A bold, yet achievable vision has been put in place
providing a framework for the tourism board to collectively develop and
deliver real, measurable results for all involved in this dynamic
industry," said Mr. Cook "As chair, I look forward to establishing and
continuing an ongoing and positive dialogue between all tourism
stakeholders, and contributing to the growth of this sector."
The Provincial Government is providing $100,000 in
operational funding to support the tourism board secretariat, which will
operate through Hospitality Newfoundland and Labrador.
Minister Jackman also took the opportunity at today�s
luncheon to highlight elements of this year�s provincial resident
tourism campaign, and its theme, For the Love
of Newfoundland and Labrador.
"We want our residents to reflect on why they fell in
love with this province in the first place � whether it was the ocean,
the whales, the icebergs, the hiking, camping and opportunities for
outdoor adventures, or perhaps our unique culture and heritage," said
Minister Jackman. "We want them to get out there and �rekindle the
passion� � because some of the best vacation opportunities in the world
are, indeed, right here at home."
To access special tourism package deals, visit:
- 30 -
Director of Communications
Department of Tourism, Culture and Recreation
Hospitality Newfoundland and Labrador
709-722-2224, ext. 22, 691-0444
Tourism Board Manager
Hospitality Newfoundland and Labrador
709-722-2224, ext. 24
Biographical Information - Members of
the Tourism Board
Stan Cook, Jr. � Chair
Stan Cook, Jr. is President of Stan Cook Sea-Kayak
Adventures, a family-owned adventure tourism operation. Mr. Cook is the
Chair of the Tourism Industry Association of Canada and founding
President of the Adventure Tourism Association of Newfoundland and
Labrador. He is past Chair of Hospitality Newfoundland and Labrador
(2003-2004) and the Atlantic Canada Tourism Partnership. Mr. Cook is
also Chair of the Gros Morne Institute for Sustainable Tourism, past
Chair of Brand Experiences with the Canadian Tourism Commission, and a
member of the Canadian Sustainable Tourism Advisory Council.
Bruce Sparkes is the Managing Director of Clayton Inns
Inc., a 30-year-old family hospitality business with holdings in hotels,
food and restaurant supply, tourism packaging, and real estate. Mr.
Sparkes was appointed Chair of Hospitality Newfoundland and Labrador in
2007 and is the past Chair of Canada Select Newfoundland and Labrador.
He has been instrumental in the development of Uncommon Potential: A
Vision for Newfoundland and Labrador Tourism and is very involved in
tourism and community developments in his hometown of Gander. In 2009 he
was presented, along with his siblings Steve Sparkes and Judy
Sparkes-Giannou, with the Department of Tourism, Culture and
Recreation�s Doug Wheeler Award for contribution to the development and
promotion of the tourism industry in Newfoundland and Labrador.
John Dicks is the Manager of Marketing and Systems for
Steele Hotels. He was appointed Vice-Chair of Hospitality Newfoundland
and Labrador in 2009 and serves on the Board of Directors for
Destination Gander. Mr. Dicks has extensive experience within the
tourism industry including having served as Director of Marketing,
Destination St. John�s (1998-2005) and Chair of the East Coast Music
Awards and Conference (2004). He has served on numerous culture and
tourism committees over the last 30 years, including the East Coast
Music Association, Resource Centre for the Arts, Canadian Theater
Festival Society, St. John�s Cultural Tourism Steering Committee,
Quintessential Vocal Ensemble and St. John�s Board of Trade. In 1996, he
received HNL�s Golden Umbrella Award for contribution to professional
development in the tourism industry, and in 1993 received the St. John�s
Board of Trade Business Achievement Award for marketing and promotion
Yvonne Power was appointed Executive Director of the
Cruise Association of Newfoundland and Labrador in 2003, and is a
director on the Board of the Atlantic Canada Cruise Association. Ms.
Power formerly held the position of Executive Director of Hospitality
Newfoundland and Labrador 1998-2001. During her term with HNL, she
served on numerous tourism boards both provincially and nationally,
including Canada Select, the Canadian Tourism Human Resources Council,
the Canadian Tourism Commission�s sub-committee on transportation and
the Hotel Association of Canada. Prior to returning to her home province
of Newfoundland and Labrador in 1997, Ms. Power worked in economic
development in British Columbia and served there on a regional tourism
development board, North by NorthWest.
Jill Curran is co-owner of Lighthouse Picnics, an
authentic culinary attraction located in Ferryland. Ms. Curran has
served as Secretary/Treasurer on Hospitality Newfoundland and Labrador�s
Board of Directors since 2005, and on the Board of Directors with
Destination St. John�s since 2006. She is a member of the Bonavista
Institute of Cultural Tourism and the Ferryland Tourism Committee.
Jack Cooper is owner/operator of Coopers� Minipi Camps
� a world-class resort/lodging operation on Minipi Lake in Labrador. He
is a pioneer in the fly-fishing industry in Newfoundland and Labrador.
He was the first outfitter in Labrador to impose catch-and-release of
all fish angled and a one-fish-per-week limit on guests who stay at his
lodge. Catch-and-release has now become so popular that most visitors to
the resort observe this practice. Mr. Cooper was the recipient of the
National Recreational Fisheries Award in 2000 and his lodging operation
has been recognized by Explore Magazine as being among the
top 50 adventure trips in Canada and beyond.
Maria Matthews is the owner/operator of Vision the
Atlantic Canada Co., a wholesale tour operator that specializes in
packaging and selling Atlantic Canada travel products to the
international travel trade. She is chair of the Western Destination
Marketing Organization and has served on numerous other tourism
committees over the last 16 years, including as Vice-Chair of
Hospitality Newfoundland and Labrador, industry representative on behalf
of Newfoundland and Labrador for the Atlantic Canada Tourism
Partnership, and steering committee member of the Newfoundland and
Labrador Product Development Study and Winter Tourism Strategy. Ms.
Matthews has recently started M3B/Visit Humber Valley, a marketing
company that operates 25 chalets on the west coast, with two other
Danny Huxter is the operator of Riverwood Inn, a
luxury inn located in Springdale. He is the newly-elected Chair of the
Central Destination Marketing Organization. Mr. Huxter previously served
on the National Rural Advisory Committee and is a current member of the
International Youth Employment and Enterprise Summit. He is active as a
volunteer in his hometown of Springdale.
Mark McCarthy is President of McCarthy�s Party Ltd., a
tour operator specializing in group tour and incentive travel in
Newfoundland and Labrador. He is Chair of Destination St. John�s and
serves on the board of directors for the St. John�s Board of Trade. Mr.
McCarthy previously served as an executive of the board with the Avalon
Convention and Visitors Bureau, and was a member on the U.S. Committee
of the Atlantic Canada Tourism Partnership.
Cathy Duke was appointed Deputy Minister of Tourism,
Culture and Recreation in January, 2009, having previously served as
Deputy Minister of the Department of Innovation, Trade and Rural
Development (INTRD). Prior to that she was Executive Director of the
Ireland Business Partnerships in that department, leading the province�s
efforts in identifying, fostering and promoting trade and partnership
opportunities with Ireland in business, education and culture. She
previously worked in the private sector as President of Sports Villas
Resort, Inc., and operator of the Terra Nova Golf Resort and its related
real estate and hotel operations. Ms. Duke�s experience in the tourism
industry includes her tenure as Executive Director of Hospitality
Newfoundland and Labrador. She also has considerable experience in the
business development field, having served as a business consultant with
Coastal Associates and Consultants Limited, business development co-ordinator
and later Executive Director of the Economic Recovery Commission, and
account manager with the Atlantic Canada Opportunities Agency (ACOA).
Mary Taylor-Ash was appointed Assistant Deputy
Minister of Tourism in May 2006. She has extensive experience within the
tourism industry, including having served as Executive Director of
Hospitality Newfoundland and Labrador; Director of Sales and Marketing,
and Director of Human Resources, with The Fairmont Newfoundland; Manager
of Projects and Programs, Hospitality Newfoundland and Labrador; and,
Sales Manager, Air Atlantic-Canadian Airlines. In 2001, she received
Hospitality Newfoundland and Labrador�s Golden Umbrella Award for
contribution to professional development in the tourism industry.
Rita Malone was appointed Assistant Deputy Minister in
the Department of Innovation, Trade and Rural Development in 2004. Since
joining the Government of Newfoundland and Labrador in 1985, she has
held a number of progressively responsible positions, including
management positions in the Department of Transportation and
Communications, and in the Public Service Commission. Ms. Malone has
been involved in economic and community development, holding senior
management positions in the Newfoundland and Labrador Development
Corporation, Department of Development and Rural Renewal, and the
Department of Industry, Trade and Rural Development.
2009 06 03 1:25 p.m.