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Tourism, Culture and Recreation
Innovation, Trade and Rural Development
May 11, 2009

Golf Newfoundland and Labrador Begins Year 2 of Market Action Plan

Golf Newfoundland and Labrador (GNL) is receiving a total of $47,000 from the Provincial Government to continue its efforts to develop the golfing industry and market the province�s golfing product.

The investment includes $30,000 in marketing support from the Department of Tourism, Culture and Recreation, and $17,000 provided through the Regional/Sectoral Diversification Fund (RSDF) of the Department of Innovation, Trade and Rural Development. It builds on a previous provincial commitment of $45,000, provided in 2008, which helped facilitate GNL�s Year 1 activities.

"Over the past several years, the Provincial Government has supported Golf Newfoundland and Labrador in its efforts to promote the further development of young golfers within Newfoundland and Labrador and to market our golf product to visitors as part of a broader tourism package," said the Honourable Clyde Jackman, Minister of Tourism, Culture and Recreation. "We want to encourage residents, vacationers and business travellers to take advantage of some of the most scenic courses in Canada."

The funding will help build GNL�s new branding program, create promotional materials, and develop educational and marketing tools to enhance the industry. This year, the organization�s marketing strategy includes the development of a promotional video, and the establishment of each golf course�s front entrance Global Positioning System (GPS) coordinates, to be placed on both the GNL website and the province�s tourism website, In addition, on June 30 of this year, GNL will host a Provincial Golf Day at Pippy Park Public Golf Course, with additional activities at participating courses across the province including free access to driving ranges, complimentary golf lessons, and putting contests.

"Newfoundland and Labrador�s golf industry offers a unique experience to golfers," said the Honourable Shawn Skinner, Minister of Innovation, Trade and Rural Development. "Course styles range from beautiful, tree-lined landscapes and spectacular ocean views in our national parks to the rugged, tranquil wilderness of Labrador. The potential of this backdrop to attract visitors creates significant opportunities for local entrepreneurs and service-based businesses, increasing the viability of local communities."

The province�s golf course based industry consists of 76,000 golfers and generates approximately $12.8 million each year. While the majority of golfers are men, the participation rate among women is on the rise.

"The funding provided will enable GNL to continue with the implementation of its three-year marketing strategy," said Golf Newfoundland and Labrador President Trevor Stuber. "As year two unfolds, GNL will further develop an array of marketing tools to enable us to increase exposure to the provincial golf product, and to the provincial tourism sector as a whole.

Formed in 1997, the GNL is a non-profit association representing the owners and operators of nine and 18-hole golf courses throughout the province. Its mandate is to promote the Newfoundland and Labrador golf industry to both resident and non-resident golfers.

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Media contacts:

Heather May
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 697-5061
Scott Barfoot
Director of Communications
Department of Innovation, Trade and Rural Development
709-729-4570, 690-6290
Greg Hillier
Executive Director
Golf Newfoundland and Labrador


Members of Golf Newfoundland and Labrador include:

Member Region Community
Amaruk Golf and Sports Club Labrador Happy Valley - Goose Bay
Bally Haly Golf and Curling Club Avalon St. John's
Blomidon Golf & Country Club Western Corner Brook
Clovelly Golf Club  Avalon St. John's
Gander Golf Club Central Gander
Glendenning Golf  Avalon St. John�s
Grand Falls Golf Club Central Grand Falls - Windsor
Grande Meadows Golf Course  Eastern Frenchman�s Cove
Gros Morne Resort  Western St. Paul's, Northern Peninsula
Harmon Seaside Links Golf Course  Western Stephenville
Humber River Golf Club Western Deer Lake
Pippy Park Public Golf Course  Avalon St. John�s
Pitcher's Pond Golf  Avalon Whiteway
Tamarack Golf Club  Labrador Labrador City
Terra Nova Golf Resort  Eastern Port Blandford
The View Golf Resort  Eastern Princeton
The Wilds at Salmonier River  Avalon St. John�s
Willows at Holyrood  Avalon St. John�s

To learn more about GNL and the events taking place this season, please visit

2009 05 11                                                 10:10 a.m.

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