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Tourism, Culture and Recreation
April 13, 2009

Minister Hopes Province Can Benefit
from $100 Million Marquee Tourism Events Program

The Honourable Clyde Jackman, Minister of Tourism, Culture and Recreation, said today that the department is looking very closely at the Federal Government�s recent announcement of $100 million to support major tourism events across the country over the next two years, with the hope that some Newfoundland and Labrador-based events will be eligible.

"The criteria for eligibility under the recently-announced Marquee Tourism Events Program are clearly geared toward large-scale events," Minister Jackman said. "However, we would expect that any federal initiative designed to increase tourism during this period of global economic uncertainty would provide an opportunity for Newfoundland and Labrador to benefit."

The program defines a marquee event as an annually recurring world-class event that is well established and has a long-standing tradition of programming and management excellence. A news release issued last week by the Honourable Diane Ablonczy, federal Minister of State (Small Business and Tourism), said the program is designed to help create and protect jobs across the country, stimulate the visitor economy, and help Canada to become an even more vigorous player in the competitive global tourism industry. Further information on the program and the criteria for eligibility can be viewed at:

Minister Jackman said the goals of the Marquee Tourism Events Program align perfectly with the Provincial Government�s efforts to promote Newfoundland and Labrador as an international tourism destination of choice.

"This province continues to invest heavily in tourism marketing, season extension initiatives, and special events taking place throughout Newfoundland and Labrador," Minister Jackman said. "Any complementary support from the Federal Government to support these efforts and increase tourism revenues would be most welcome."

The Provincial Government, through Budget 2009, continues to support the development of the province�s tourism industry, including an additional $1 million for tourism marketing, bringing the total annual budget to $13 million.

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Media contact:
Heather May
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 697-5061

2009 04 13                   10:00 a.m.

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