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Innovation, Trade and Rural Development
December 3, 2009

Alpine Development Alliance Undertakes Renovations of White Hills Ski Resort

The Alpine Development Alliance is undertaking upgrades to facilities and ski terrain at the White Hills Ski Resort in Clarenville to improve the overall skier experience and operational efficiencies.

"Today, I am pleased to announce the Provincial Government�s $100,000 contribution towards upgrades of the White Hills Ski Resort," said the Honourable Shawn Skinner, Minister of Innovation, Trade and Rural Development. "In its 20 years of operation, the resort has become a prominent tourism attraction in the area providing direct and in-direct economic opportunities. The current work will contribute to improving the skiing experience and to the resort�s long-term viability."

Renovations will include new siding for the exterior of the rental and day lodge located at the base of the hill and the removal of overgrown brush from the ski trails, reducing operational costs such as snowmaking. Additionally, new highway and trail signage, as well as improvements to the resort�s web cam capability will enhance its marketing activities.

"White Hills has been very successful in drawing many individuals and groups to this region from across the province," said the Honourable Ross Wiseman, MHA, Trinity North. "School groups from as far as Conne River, Gander, Lewisporte, Fogo, Marystown and the entire Avalon Peninsula come to White Hills whenever possible. The White Hills Ski Resort provides economic benefits to a number of tourism-related businesses in the accommodation, food, and recreational sectors. This activity complements other initiatives that are underway including the area�s winter tourism strategy."

The Alpine Development Alliance Corporation is a non-profit organization that operates the White Hills Ski Resort in Clarenville. The alliance consists of such community organizations as the Discovery Regional Development Board, Town of Clarenville, along with other interested groups and individuals.

"This investment will be used to provide some much needed infrastructure and capital upgrades to the resort�s buildings, equipment, and land development," said Corwin Mill, Chair, Alpine Development Alliance. "These additions will help ensure the resort�s continued success by providing ongoing operating efficiencies and overall support for the programs and services it provides."

This initiative was funded through the Regional/Sectoral Diversification Fund (RSDF), which through Budget 2009: Building on Our Strong Foundation was increased to an $8 million fund. Administered by the Department of Innovation, Trade and Rural Development, the RSDF provides non-repayable contributions to economic development agencies for initiatives that address regional and sectoral development and diversification.

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Media contacts:

Scott Barfoot
Director of Communications
Department of Innovation, Trade and Rural Development
709-729-4570, 690-6290
scottbarfoot@gov.nl.ca
Chick Cholock
Executive Assistant for the Honourable Ross Wiseman, MHA, Trinity North
709-729-0739
chickcholock@gov.nl.ca
Dave Snow
Alpine Development Alliance
709-466-2658
 


2009 12 03                                                     11:05 a.m.
 


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