Preparations for Cruise Ship Arrival Underway in Red Bay

A $64,328 investment from the Provincial Government is improving the functionality and appeal of the Town of Red Bay�s harbour for visiting cruise ships. The project includes renovations to the town�s culturally significant infrastructure, creating the authentic vacation experience cruise line passengers are seeking and capitalizing on the growing interest in the area highlighted by the upcoming July 29 arrival of Holland America Line�s Massdam.

�The re-development of Red Bay�s port is a prime example of how a rural community can leverage its assets to strengthen local industry,� said the Honourable Shawn Skinner, Minister of Innovation, Trade and Rural Development. �The Provincial Government�s investment in Red Bay is helping to further the town�s plans to get a foothold in the lucrative cruise industry and develop its tourism brand. The project has great potential for bringing significant employment and economic activity to the Labrador Straits region in the local tourism and other service-based industries.�

This initiative stems from the Town of Red Bay�s 2007 study examining opportunities to maximize the potential of existing infrastructure. Renovations have encompassed the removal of debris to make the wharf more accessible for visitors and entrepreneurs� concession stands, repainting the usable wharf and fish plant premises, removal of dilapidated buildings, and the construction of a floating dock to make visitors� landings easier and safer.

�Newfoundland and Labrador�s cruise industry is experiencing significant growth as a result of an ever-increasing interest in our unique culture and scenic coastline destinations,� said the Honourable John Hickey, Minister of Labrador Affairs. �The historic Town of Red Bay is one of the most beautiful communities in Labrador and I am pleased that the town is taking the necessary steps to benefit from this growing industry. This investment is consistent with our government�s goal in the Northern Strategic Plan for Labrador to strengthen tourism in Labrador that maximizes social and economic benefits.�

Incorporated in 1973, the Town of Red Bay, in partnership with the federal and provincial governments and other local groups and agencies, have identified a number of short and long-term initiatives intended to make the Red Bay National Historic Site more accommodating to visitors and grow the local tourism industry. In recent years, the town has increased its activity in tourism-related projects such as the Right Whale Exhibit, the Boney Shore, and Tracey�s Hill Walking Trails, and museum construction.

�This project will enhance Red Bay�s tourism product,� said Darrel Hillyard, Deputy Mayor, Town of Red Bay. �Improving the harbour�s amenities increases the town�s ability to attract and host cruise lines and their passengers, creating new economic opportunities in our community and surrounding areas.�

This initiative was funded through the Regional/Sectoral Diversification Fund (RSDF), which through Budget 2009: Building on Our Strong Foundation was increased to an $8 million fund. Administered by the Department of Innovation, Trade and Rural Development, the RSDF provides non-repayable contributions to economic development agencies for initiatives that address regional and sectoral development and diversification.

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2009 07 17                        10:10 a.m.