Human Resources, Labour and Employment
July 18, 2007

Baccalieu Trail Students and Tourism Industry Receive Injection of Funding

The Government of Newfoundland and Labrador, through the Department of Human Resources, Labour and Employment, will help students receive valuable work experience during the summer months and also provide a boost to the Baccalieu Trail tourism industry.

"I am pleased to continue our government�s commitment to student employment within Newfoundland and Labrador," said the Honourable Shawn Skinner, Minister of Human Resources, Labour and Employment. "We are providing our young people the opportunity to develop their skills while allowing them to promote a region of the province they have had a long association with."

The Provincial Government is providing $9,300 to the Baccalieu Trail Tourism Association�s Ambassador Program as part of a partnership with Service Canada. Youth in the Baccalieu Trail region will become ambassadors and promote the many historical and cultural sites, events and amenities along the Baccalieu Trail. Ambassadors will be employed throughout the region delivering front-line services and information, attending festivities in the Baccalieu Trail as well as promoting the region during various events in St. John�s.

"We are proud of the ambassador program, especially the contribution it makes to our local tourism sector and to the development of young people from the Baccalieu Trail," said Lloyd Kane, chair of the Baccalieu Trail Tourism Association. "Our region has much to offer visitors and having young people deliver that message will only enhance the experience of those who travel the Baccalieu Trail."

One of the most exciting opportunities for ambassadors is the chance provided by PersonaTV to participate in segments of the television program My Town. Over the course of the summer, ambassadors will participate in episodes of the program that promote various areas of the Baccalieu Trail.

"The ambassador program provides students with unique opportunities that will benefit their career development," continued Minister Skinner. "It truly is a pleasure to see these young people work so hard and at the same time have so much fun, all in an effort to promote their hometowns. I am pleased to support this exciting endeavour of the Baccalieu Trail Tourism Association."


Media contact:
Stephen Byrne
Public Relations Specialist
Human Resources, Labour and Employment

2007 07 18                                                       9:45 a.m.


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