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March 31, 2006
(Tourism, Culture and Recreation)

The following is being distributed at the request of Sport Newfoundland and Labrador:

Aliant and Sport Newfoundland and Labrador team up to assist youth in Newfoundland and Labrador -Sponsorship will assist youth participation in Sport

Aliant, in association with Sport Newfoundland and Labrador, today announced the creation of a new partnership, designed to enable more young people to participate in sport. Consisting of a sponsorship from Aliant in the amount of $20,000, KidSport� Newfoundland and Labrador will provide sport registration grants to financially disadvantaged youth across the province.

Debbie Harding, director of marketing integration with Aliant made a cheque presentation to Sport Newfoundland and Labrador President, Tom Godden in the amount of $20,000 during the recent provincial annual awards dinner.

"At Aliant, we understand the value that sport plays in developing self esteem, building character and contributing to a healthy lifestyle, particularly for children and youth," said Ms. Harding. "However, we also recognize that money can be a barrier to participation. We are pleased to be associated with a program that supports the social and physical development of young people, but also breaks economic barriers to sport."

"KidSport is honoured to be the recipient of this generous donation from Aliant," said Tom Godden, president of Sport Newfoundland and Labrador. "As part of the framework of Sport Newfoundland and Labrador to increase participation in sport, KidSport� will promote the opportunities for kids to get involved in sport. This donation will afford KidSport the opportunity to remove financial barriers and ensure that more kids get in the game in Newfoundland and Labrador."

KidSport Canada is a national not for profit organization that exists to remove the financial barriers that prevent some children from playing sport. Operating in 11 provinces and territories and in more than 120 communities across Canada, KidSport provides sport registration fee grants to financially disadvantaged children. Since 1993, KidSport has raised in excess of $10 million and has helped more than 100,000 Canadian kids play a season of sport. Visit for more information.

Sport Newfoundland and Labrador represents 48 provincial sport organizations in Newfoundland and Labrador. Through partnerships similar to this one, Sport Newfoundland and Labrador is able to provide programs, such as KidSport, that increase sport participation across the Province. Visit for information on programs offered by Sport Newfoundland and Labrador.

The official Spokesperson for KidSport� Newfoundland and Labrador is Canadian Idol finalist Rex Goudie. In conjunction with KidSport� Newfoundland and Labrador, Goudie will assist in the promotion of the program province wide. Rex will be working with KidSport� Newfoundland and Labrador at various events in the coming months.

Photo #1: Tom Godden, President Sport Newfoundland and Labrador receives a cheque for $20,000 from Debbie Harding, Director of Marketing Integration with Aliant for KidSport� Newfoundland and Labrador

For further information, contact:

Troy Croft

Mark Duggan
Aliant Communications and Public Affairs

2006 03 31                                              12:20 p.m.

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