Department of Tourism, Culture and Recreation
Backgrounder
Year-End Regional Tourism Performance 2004
Overall Provincial Performance:
-
Despite a soft start and a mixed picture in the
Province= s regions,
Newfoundland and Labrador had an improved performance overall in
tourism in 2004, compared to 2003. To the end of December 2004,
there were an estimated 449,300 non-resident visits to
Newfoundland and Labrador and an estimated $330 million in
tourism expenditures in the Province. Visitors and associated
expenditures were up 6 per cent and 10 per cent respectively
over levels in 2003.
-
While Marine Atlantic traffic levels are down
from 2003 volumes, both airport and cruise traffic have
increased. Passenger movements in 'and out of the province by the
airlines accounts for the largest share of all traffic movements
annually. Ferry passenger traffic is down 8 per cent for the
year, air passenger movements are up 13 per cent for the period
ending December thanks largely to a more competitive airline
industry. This has translated into a record convention year with
a 40 per cent increase in 2004. The cruise industry in 2004
reported nearly double the number of visits in 2003.
-
Tourism inquiries remain strong, 78,000 during
2004 up 1 per cent over last year, indicating continued interest
in our destination, and there is good growth seen through the
travel trade. This bodes well for 2005 and beyond.
Regional Overview:
-
A sluggish resident travel market and declines
in non-resident auto traffic were likely the main contributors
to a more mixed performance in the province=
s regions.
-
Declining auto visits were also reflected in
lower visitation at Newfoundland and Labrador=
s Provincial and National historic sites, museums, Visitor
Information Centres (VICs) and most public and commercial
campgrounds. Poor weather especially in the early part of the
season also may have affected camping, a popular resident
holiday activity.
-
The Avalon Region overall reported record growth
because of the double-digit increase in air passenger traffic
overall. Car rental revenue was up 2 per cent and roofed
occupancy overall was on par with 2003. Both LaManche and Butter
Pot Provincial Parks showed increases of nearly 16 per cent and
3 per cent, respectively. Commissariat House showed an increase
of nearly 22 per cent in visitation and the Colony of Avalon
recorded an even year after in part to a very strong meetings
and conventions market experienced in August.
-
The Eastern Region including the Burin and
Bonavista Peninsulas reported a mixed season. Provincial parks
reported a slight decline of -3 per cent. All provincial
historic sites reported declines in visitation with the
exception of the newly refurbished Bonavista Lighthouse which
reported and increase of 5 per cent in visitation in 2004,
compared to 2003.
-
Visitation results were less encouraging in
Central Region, reflecting the decline in auto visits. While air
passenger movements were on par at Gander Airport, roofed
occupancy dropped nearly 7 per cent. All other indicators for
the region were also down, ranging from a slight decline in
visitation at the Mary March Museum of nearly 1 per cent to a
drop in public campgrounds of 8 per cent.
-
Western Region also was impacted by the decline
in auto and especially the late-season strike by Parks Canada
employees which began in August and ended in October. Until
July, L= Anse Aux
Meadows National Historic Park and Western Brook Pond Boat Tour
in Gros Morne were reporting increases in growth, both
indicators of strong non-resident traffic.
-
All national parks and historic sites reported
declines in visitation. Deer Lake Airport, however, reported a
record year of growth, with passenger travel movements
increasing a whopping 18 per cent. Roofed occupancy, while down
overall -2 per cent, had some bright spots. The Viking Trail
reported an increase in occupancy of 16 per cent and Deer
Lake-Corner Brook reported an increase of 3 per cent. Pistolet
Bay Provincial Park reported another good year, increasing
camper nights by 1 per cent.
-
Labrador also benefitted from increased air
traffic volumes, as reflected in airport activity, and held its
own in room nights sold overall. Roofed accommodations were
reported up in Happy Valley-Goose Bay and Nain-Rigolet.
Selected Travel/Tourism Indicators
Avalon Region: 2003 and 2004
Indicator |
Time Period |
2003 |
2004 |
% Change |
Argentia Ferry |
Operating Season |
39,364 |
33,393 |
-15.0 |
St. John=
s Airport |
Year ending December |
949,879 |
1,083,213 |
14.0 |
Car Rental Revenue ($M) St. John=
s Airport |
Year ending December |
$11.5 |
$11.7 |
2.1 |
Argentia Chalet |
Operating Season |
8,489 |
7,714 |
-9.1 |
Whitbourne Chalet |
Operating Season |
14,064 |
10,919 |
-22.4 |
Roofed Accommodation Occupancy Overall |
Year ending December |
58.5 |
58.7 |
0.0 |
Roofed Accommodation Occupancy
NW Avalon |
Year ending December |
32.0 |
28.8 |
-10.0 |
Roofed Accommodation
Occupancy
Argentia, Placentia |
Year ending December |
23.0 |
26.4 |
14.8 |
Roofed Accommodation
Occupancy
NE Avalon |
Year ending December |
65.0 |
63.9 |
-1.7 |
Roofed Accommodation
Occupancy
Southern Shore |
Year ending December |
26.9 |
23.8 |
-11.5 |
Provincial Parks Overall
Camping Units |
Operating Season |
20,107 |
21,278 |
5.8 |
Butterpot Camping Units |
Operating Season |
15,135 |
15,523 |
2.6 |
La Manche
Camping Units |
Operating Season |
4,972 |
5,777 |
15.7 |
Commercial Campground Occupancy |
May to October |
43.0 |
37.1 |
-13.7 |
Provincial Archives |
Year ending November |
7,211 |
4,702 |
-34.8 |
Provincial Museum of NL |
Year ending December |
16,267 |
8,251 |
-49.3 |
Heart=
s Content Cable Station |
Operating Season |
7,628 |
5,774 |
-24.3 |
Commissariat House |
Operating Season |
3,010 |
3,673 |
22.0 |
Quidi Vidi Battery |
Operating Season |
3,796 |
2,757 |
-27.4 |
Hawthorne Cottage |
Operating Season ending August |
4,963 |
3,815 |
-23.1 |
Castle Hill |
Operating Season |
16,474 |
12,316 |
-25.2 |
Cape St. Mary=
s |
Operating Season |
22,177 |
16,236 |
-26.8 |
Colony of Avalon (Ferryland) |
Operating Season |
17,310 |
17,178 |
-0.8 |
Roofed Accommodation and Commercial Campground
occupancy rates are subject to change pending further reporting by
operators.
Note: 2004 visitation levels were impacted by a
number of factors including closures due to preparation for move to
The Rooms (January to March), the Public Service strike in April and
with the subsequent delay in the opening of The Rooms until 2005,
the unpacking of the collection during May
Selected Travel/Tourism Indicators
Eastern Region: 2003 and 2004
Indicator |
Time Period |
2003 |
2004 |
% Change |
Clarenville Chalet |
Operating Season |
10,821 |
9,091 |
-16.0 |
Roofed Accommodation Occupancy Overall |
Year ending December |
42.5 |
39.8 |
-6.4 |
Roofed Accommodation Occupancy
Bonavista Pen. |
Year ending December |
44.4 |
41.2 |
-7.2 |
Roofed Accommodation
Occupancy
Burin Pen. |
Year ending December |
37.5 |
24.8 |
-33.9 |
Provincial Parks Overall
Camping Units |
Operating Season |
7,230 |
7,034 |
-2.7 |
Lockston Path Camping Units |
Operating Season |
3,988 |
3,934 |
-1.4 |
Frenchman=
s Cove
Camping Units |
Operating Season |
3,242 |
3,100 |
-4.4 |
Commercial Campground Occupancy |
May to October |
23.7 |
37.6 |
58.7 |
Trinity Interpretation Centre |
Operating Season |
6,459 |
5,322 |
-17.6 |
Hiscock House |
Operating Season |
4,996 |
4,204 |
-15.9 |
Ryan Shop Mercantile Bldg |
Operating Season |
6,033 |
4,168 |
-30.9 |
Bonavista Lighthouse |
Operating Season |
12,349 |
12,956 |
4.9 |
Mockbeggar Property |
Operating Season |
3,198 |
2,477 |
-22.5 |
Ryan Premises |
Operating Season |
8,457 |
7,549 |
-10.7 |
Seamen=
s Museum |
Operating Season |
5,012 |
4,794 |
-4.3 |
Arrivals Fortune Custom Office |
May to October |
13,153 |
12,419 |
-5.6 |
Terra Nova Camper Nights |
Operating Season |
18,322 |
14,306 |
-21.9 |
Roofed Accommodation and Commercial Campground
occupancy rates are subject to change pending further reporting by
operators.
Selected Travel/Tourism Indicators
Central Region: 2003 and 2004
Indicator |
Time Period |
2003 |
2004 |
% Change |
Gander Airport |
Year ending December |
84,524 |
84,573 |
0.1 |
Notre Dame Jct Chalet |
Operating Season |
11,611 |
9,711 |
-16.4 |
Roofed Accommodation Occupancy Overall |
Year ending December |
39.1 |
36.4 |
-6.9 |
Roofed Accommodation Occupancy
Baie Verte, Green Bay. |
Year ending December |
24.7 |
21.7 |
-12.1 |
Roofed Accommodation Occupancy
Grand Falls, Windsor. |
Year ending December |
43.5 |
40.6 |
-6.7 |
Roofed Accommodation Occupancy
Bay D= Espoir |
Year ending December |
29.0 |
24.3 |
-16.2 |
Roofed Accommodation
Occupancy
Gander, Twillingate east to Terra Nova |
Year ending December |
41.3 |
38.5 |
-6.8 |
Provincial Parks Overall
Camping Units |
Operating Season |
9,356 |
8,580 |
-8.3 |
Dildo Run Camping Units |
Operating Season |
2,129 |
1,748 |
-17.9 |
Notre Dame
Camping Units |
Operating Season |
7,227 |
6,832 |
-5.5 |
Commercial Campground Occupancy |
May to October |
30.1 |
26.4 |
-12.3 |
Boyd=
s Cove |
Operating Season |
8,038 |
7,524 |
-6.4 |
Mary March Museum |
Operating Season |
8,150 |
8,061 |
-1.1 |
Logging Exhibit |
Operating Season |
4,172 |
4,511 |
8.1 |
Roofed Accommodation and Commercial Campground
occupancy rates are subject to change pending further reporting by
operators.
Selected Travel/Tourism Indicators
Western Region: 2003 and 2004
Indicator |
Time Period |
2003 |
2004 |
% Change |
Port aux Basques Ferry |
Year ending December |
417,964 |
385,806 |
-7.7 |
Deer Lake Airport |
Year ending December |
171,634 |
200,963 |
17.1 |
Stephenville Airport |
Year ending December |
21,911 |
20,001 |
-8.7 |
St. Anthony Airport |
Year ending December |
23,045 |
23,490 |
1.9 |
Deer Lake Chalet |
Operating Season |
23,269 |
16,926 |
-27.3 |
Port aux Basques Chalet |
Operating Season |
30,253 |
24,663 |
-18.5 |
Roofed Accommodation Occupancy Overall |
Year ending December |
39.6 |
38.7 |
-2.3 |
Roofed Accommodation Occupancy
Viking Trail. |
Year ending December |
35.0 |
40.6 |
16.0 |
Roofed Accommodation
Occupancy
Gros Morne. |
Year ending December |
33.7 |
31.7 |
-5.9 |
Roofed Accommodation Occupancy
Deer Lake, Corner Brook |
Year ending December |
46.5 |
47.8 |
2.8 |
Roofed Accommodation
Occupancy
Stephenville Area |
Year ending December |
34.8 |
30.2 |
-13.2 |
Roofed Accommodation
Occupancy
Port Aux Basques Area |
Year ending December |
35.9 |
33.7 |
-6.1 |
Provincial Parks Overall
Camping Units |
Operating Season |
20,998 |
19,076 |
-9.2 |
Barachois Camping Units |
Operating Season |
10,673 |
9,831 |
-7.9 |
Blow me Down
Camping Units |
Operating Season |
1,087 |
987 |
-9.2 |
Cheeseman
Camping Units |
Operating Season |
3,418 |
2,688 |
-21.4 |
Pistolet Bay Camping Units |
Operating Season |
1,964 |
1,989 |
1.3 |
Sandbanks
Camping Units |
Operating Season |
1,319 |
1,217 |
-7.7 |
Squires Memorial Camping Units |
Operating Season |
2,537 |
2,364 |
-6.8 |
Commercial Campground Occupancy |
May to October |
24.1 |
14.9 |
-38.2 |
Gros Morne Camper Nights |
Operating Season |
14,896 |
12,273 |
-17.6 |
L=
Anse aux Meadows |
Operating Season |
33,780 |
32,942 |
-2.5 |
Port au Choix |
Operating Season |
14,057 |
10,504 |
-25.3 |
Roofed Accommodation and Commercial Campground
occupancy rates are subject to change pending further reporting by
operators.
Selected Travel/Tourism Indicators
Labrador Region: 2003 and 2004
Indicator |
Time Period |
2003 |
2004 |
% Change |
Wabush Airport |
Year ending December |
50,350 |
55,335 |
9.9 |
Goose Bay Airport |
Year ending December |
83,430 |
90,913 |
9.0 |
Labrador Straits Ferry |
June to October |
21,777 |
19,708 |
-9.5 |
Roofed Accommodation Occupancy
Overall |
Year ending December |
39.3 |
39.1 |
-0.5 |
Roofed Accommodation
Occupancy
Rigolet to Nain |
Year ending December |
36.0 |
48.8 |
35.6 |
Roofed Accommodation
Occupancy
Labrador West |
Year ending December |
42.0 |
37.4 |
-11.0 |
Roofed Accommodation Occupancy
Goose Bay |
Year ending December |
40.9 |
47.8 |
16.9 |
Roofed Accommodation
Occupancy
Mary= s Hr,
Cartwright |
Year ending December |
36.3 |
12.8 |
-64.7 |
Roofed Accommodation
Occupancy
Labrador Straits |
Year ending December |
34.9 |
16.6 |
-52.4 |
Pinware River Camping Units |
Operating Season |
667 |
445 |
-33.3 |
Commercial Campground Occupancy |
May to October |
n/a |
n/a |
n/a |
Red Bay |
Operating Season |
10,414 |
9,738 |
-6.5 |
Point Amour Lighthouse |
Operating Season |
5,904 |
5,765 |
-2.4 |
Roofed Accommodation and Commercial Campground occupancy rates
are subject to change pending further reporting by operators.
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