NLIS 3
November 24, 2005
(Innovation, Trade and Rural Development)
Elite Beverages lives
up to its name on Team Canada Atlantic Mission
Elite Beverages of Port de Grave has
secured an agreement with European Imports Ltd. to distribute the
company�s iceberg and natural spring water. The company secured the
deal while participating on a Team Canada Atlantic (TCA) trade
mission to Chicago, Illinois from October 2-6, 2005.
�Participating in this Team Canada Atlantic trade mission has been
extremely beneficial for Elite Beverages. We had very productive
meetings and will start providing our product to the distributor
immediately. What we have accomplished on this mission, and what we
will accomplish over the next few months as a result of the mission,
would take several years if we were to do it ourselves. It has been
a very positive experience,� said Elite Beverages president Kevin
Bussey.
European Imports Ltd. has concentrated distribution in the Midwest
and a total distribution in 40 states. European Imports Ltd. will
distribute Elite Beverages� products to the specialty food market,
catering shops and high-end hotels through the company�s high-end
catalogue, as well as through retail channels. This was the
company�s first trip to the Chicago area.
�The immediate success of Elite Beverages in the Chicago market is a
testament to the value of trade missions and the benefits of
exporting,� said Joseph McGuire, Minister of the Atlantic Canada
Opportunities Agency (ACOA). �Trade missions like TCA raise our
exposure in the marketplace and create promising opportunities for
Atlantic Canadian businesses like Elite Beverages.�
�Newfoundland and Labrador companies established valuable contacts
on this mission. Elite Beverages is one company that was able to
turn those contacts into a distribution agreement on the ground,�
said Kathy Dunderdale, Minister of the provincial Department of
Innovation, Trade and Rural Development. �This is great news for the
company and I congratulate the company on its success.�
Elite Beverages Inc. harvests, bottles and distributes natural
Newfoundland and Labrador iceberg water for sale in Caribbean and
European high-end water markets. The icebergs are harvested from the
frigid North Atlantic. The company also bottles and distributes
natural spring water, which it sources from a deep, underground
glacial spring.
Media contact:
Kevin Bussey
President
Elite Beverages Inc.
Port-de-Grave, NL
A0A 3J0
709-685-6587 (P)
709-738-2690 (F)
kevinrbussey@hotmail.com
Val�rie Poulin
Director of Communications
Office of the Honourable Joseph McGuire
Minister of the Atlantic Canada Opportunities Agency
(613) 941-7241
Tracy Kenney
Senior Communications Officer
Atlantic Canada Opportunities Agency
(506) 851-2639
Lynn Evans
Director of Communications
Innovation, Trade and Rural Development
Government of Newfoundland and Labrador
(709) 729-4570
2005 11 24
9:45 a.m. |