June 11, 1996
(Tourism, Culture and Recreation)
The following statement was issued today by Sandra Kelly, Minister of Tourism, Culture and Recreation. It was also read in the House of Assembly:
Ministerial Statement - Air Access Study Released
I rise to advise the Honourable Members that government is today releasing to the public a report entitled Newfoundland and Labrador Air Access Study to Promote Tourism and Trade.
The study was conducted by Sypher:Mueller Inc. with the purposes of: identifying the most effective and efficient means to achieve air transportation access to increase the international market purchases of Newfoundland and Labrador's tourism product; assessing the extent to which existing scheduled and chartered air services between the province and Europe and the United States meet the passenger and cargo needs of today and the future; and developing a strategy that will address any of the deficiencies identified.
I have distributed for the Honourable Members information, a copy of the presentation that was given by Sypher:Mueller which provides a brief overview of the study and its findings. The complete study can be obtained by contacting the Department of Tourism, Culture and Recreation.
The report suggests that the province does have adequate air access to the United States and Europe given the current level of demand. In properly servicing the market, the study identifies several improvements which need to be made to province's airports. The report recommends the following measures to improve the province's market share: set-up a promotional arrangement with Air Canada in generating marketing awareness; work with tour packagers and market a packaged product to tour operators abroad; and build on the results of the Product-Market Match Study findings.
The theme for Tourism Awareness Month is Ready for '97. Reports and reviews like those I present here in the House this afternoon will certainly work to prepare government and the province for the tourism opportunities in 1997 and beyond
| 1996 06 11 | 2:10 p.m. |
