Executive Council
Business, Tourism, Culture and Rural Development
January 13, 2017
Growing Our Tourism Industry
Premier Launches 2017 Winter Resident Tourism Campaign
Today,
the Honourable Dwight Ball, Premier of Newfoundland and Labrador, officially
launched the province's 2017 Winter Resident Tourism Campaign with the
release of three television ads featuring skiing, snowmobiling and winter
fun activities.
"As the Premier of Newfoundland and Labrador, I am
pleased to be here at Marble Mountain Ski Resort to launch the 2017 Winter
Resident Tourism Campaign. This new campaign has been designed to encourage
all Newfoundlanders and Labradorians to take a break this winter and embrace
all that it has to offer. Tourism is a vital component of our province's
economy and that is why our government remains committed to reaching a
target of $1.6 billion annually in resident and non-resident spending in
2020 as outlined in The Way Forward vision document."
- The Honourable
Dwight Ball, Premier of Newfoundland and Labrador
As part of a
multimedia province-wide advertising campaign to build awareness of winter
tourism experiences, the new ads will begin running on January 16 for six
weeks, until February 26. Other campaign elements will include local radio
ads as well as online and social media ads.
"Our
government will continue to invest in the development of multi-season
tourism products that will help increase travel in the winter season. We
remain committed to fostering our partnerships with the tourism industry and
we applaud all those involved, especially operators, the Newfoundland and
Labrador Tourism Board, and Hospitality Newfoundland and Labrador for their
continued energy, growth and optimism in our tourism industry."
- The Honourable
Christopher Mitchelmore, Minister of Business, Tourism, Culture and Rural
Development
To extend the tourism season outside of the traditional
July and August months, the Department of Business, Tourism, Culture and
Rural Development's Season Extension Program focuses on providing support
for shoulder and winter season festivals and events that contribute to
tourism growth in local communities and businesses.
"Just as the people and places of Newfoundland and Labrador are unique and
diverse, so too are our provincial tourism offerings. Winter tourism allows
us to showcase our incredible natural environment, bringing together
culture, nature, great food and adventure and creating once in a lifetime
tourism experiences. Furthermore, through season extension, it creates new
opportunities to build a stronger, more sustainable tourism industry in all
regions of the province."
- Dion Finlay, Chair, Hospitality Newfoundland
and Labrador
To learn more about winter travel packages visit
www.NewfoundlandLabrador.com
.
QUICK FACTS
- The Honourable Dwight Ball, Premier of Newfoundland and Labrador, officially launched the province's 2017 Winter Resident Tourism Campaign today (Friday, January 13) at Marble Mountain Ski Resort in Steady Brook.
- The province-wide multimedia campaign, which begins running on January 16, is designed to generate resident travel over the winter months by promoting snowmobiling, skiing, and other outdoor winter fun activities.
- Since 2009, tourism has grown to generate about $1 billion in visitor spending each year and is responsible for over 18,000 jobs.
- As outlined in The Way Forward: A Vision for Sustainability and Growth in Newfoundland and Labrador, the Provincial Government remains committed to Uncommon Potential: Vision 2020 including reaching a target of $1.6 billion annually in resident and non-resident spending by 2020.
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Media contacts:
Michelle Cannizzarro Director of Communications Office of the Premier 709-729-3960 michellecannizzaro@gov.nl.ca |
Eric Humber Media Relations Manager Department of Business, Tourism, Culture and Rural Development 709-729-4819, 725- 9655 erichumber@gov.nl.ca |
2017 01 13 12:35 p.m.