Executive Council
Business, Tourism, Culture and Rural Development

January 13, 2017

Growing Our Tourism Industry

Premier Launches 2017 Winter Resident Tourism Campaign

Today, the Honourable Dwight Ball, Premier of Newfoundland and Labrador, officially launched the province's 2017 Winter Resident Tourism Campaign with the release of three television ads featuring skiing, snowmobiling and winter fun activities.
 
"As the Premier of Newfoundland and Labrador, I am pleased to be here at Marble Mountain Ski Resort to launch the 2017 Winter Resident Tourism Campaign. This new campaign has been designed to encourage all Newfoundlanders and Labradorians to take a break this winter and embrace all that it has to offer. Tourism is a vital component of our province's economy and that is why our government remains committed to reaching a target of $1.6 billion annually in resident and non-resident spending in 2020 as outlined in The Way Forward vision document."
- The Honourable Dwight Ball, Premier of Newfoundland and Labrador
 
As part of a multimedia province-wide advertising campaign to build awareness of winter tourism experiences, the new ads will begin running on January 16 for six weeks, until February 26. Other campaign elements will include local radio ads as well as online and social media ads.
 
"Our government will continue to invest in the development of multi-season tourism products that will help increase travel in the winter season. We remain committed to fostering our partnerships with the tourism industry and we applaud all those involved, especially operators, the Newfoundland and Labrador Tourism Board, and Hospitality Newfoundland and Labrador for their continued energy, growth and optimism in our tourism industry."
- The Honourable Christopher Mitchelmore, Minister of Business, Tourism, Culture and Rural Development
 
To extend the tourism season outside of the traditional July and August months, the Department of Business, Tourism, Culture and Rural Development's Season Extension Program focuses on providing support for shoulder and winter season festivals and events that contribute to tourism growth in local communities and businesses.
 
"Just as the people and places of Newfoundland and Labrador are unique and diverse, so too are our provincial tourism offerings. Winter tourism allows us to showcase our incredible natural environment, bringing together culture, nature, great food and adventure and creating once in a lifetime tourism experiences. Furthermore, through season extension, it creates new opportunities to build a stronger, more sustainable tourism industry in all regions of the province."
- Dion Finlay, Chair, Hospitality Newfoundland and Labrador
 
To learn more about winter travel packages visit www.NewfoundlandLabrador.com Opens in new window

QUICK FACTS

  • The Honourable Dwight Ball, Premier of Newfoundland and Labrador, officially launched the province's 2017 Winter Resident Tourism Campaign today (Friday, January 13) at Marble Mountain Ski Resort in Steady Brook.
  • The province-wide multimedia campaign, which begins running on January 16, is designed to generate resident travel over the winter months by promoting snowmobiling, skiing, and other outdoor winter fun activities. 
  • Since 2009, tourism has grown to generate about $1 billion in visitor spending each year and is responsible for over 18,000 jobs.
  • As outlined in The Way Forward: A Vision for Sustainability and Growth in Newfoundland and Labrador, the Provincial Government remains committed to Uncommon Potential: Vision 2020 including reaching a target of $1.6 billion annually in resident and non-resident spending by 2020.

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Media contacts:

Michelle Cannizzarro
Director of Communications
Office of the Premier
709-729-3960
michellecannizzaro@gov.nl.ca
Eric Humber
Media Relations Manager
Department of Business, Tourism, Culture
and Rural Development
709-729-4819, 725- 9655
erichumber@gov.nl.ca

2017 01 13                                        12:35 p.m.