Tourism, Culture, Industry and Innovation
December 8, 2017
Newfoundland and Labrador Outfitters Association Will Promote Sector Through Three-Year Marketing Plan
The Newfoundland and Labrador Outfitters Association Inc. (NLOA) will use marketing and research to promote the provincial outfitting sector and build on previous initiatives designed to expand the outfitting sector within the provincial tourism industry. The Governments of Newfoundland and Labrador and Canada are investing a total of $553,183 to support this marketing and research initiative.
The Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation, today announced $142,707 from the Provincial Government while Gudie Hutchings, Member of Parliament for Long Range Mountains, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency, announced $410,476 from ACOA’s Business Development Program.
NLOA’s marketing strategy, to be developed and implemented over the next three years, will position provincial outfitters to better brand, market and promote their products and services to international markets. The end result will be a focus on attracting new clients in existing markets, opening new markets, and streamlining marketing techniques to these areas.
This is the latest initiative being supported by the Provincial Government, which has committed in The Way Forward to double resident and non-resident visitor spending by 2020.
Quotes
“Our province’s outdoor experience has become sought after by the world’s most discerning hunters and anglers. This investment will help the Newfoundland and Labrador Outfitters Association implement a comprehensive strategy to further promote the retention and expansion of this outfitting industry. This work complements our Provincial Tourism Product Development Plan – a key initiative of The Way Forward vision, which guides efforts to provide authentic first-rate, top quality experiences to guests of our province.”
Honourable Christopher Mitchelmore
Minister of Tourism, Culture, Industry and Innovation
“The Government of Canada is committed to fostering the growth and productivity of Atlantic Canada's economy, leading to increased competitiveness, earned incomes, and job creation. This investment will help to ensure that Newfoundland and Labrador-based companies operating in the outfitting industry become more productive and expand which will, in turn, generate wealth and jobs in Atlantic Canada.”
Honourable Navdeep Bains
Minister of Innovation, Science and Economic Development and Minister responsible for ACOA
“The provincial outfitting industry employs more than a thousand people throughout Newfoundland and Labrador and generates more than $40 million annually. Strategic investments like this one advance the competitiveness and sustainability of the industry and provide opportunities for existing and new businesses while contributing to the economic well-being of the provincial economy.”
Gudie Hutchings
MP for Long Range Mountains
“The NLOA is very grateful for this funding partnership, and pleased to contribute $142,707 matching provincial funds in cash contributions. In recent years the NLOA has forged strong strategic partnerships and embraced key fundamental initiatives such as marketing, training and the development of industry standards, that have helped to further professionalize and chart a path for a sustainable future. The outfitting industry is a rural-based industry significantly supporting the provincial economy and, in particular, rural communities and their businesses.”
Cory Foster
Executive Director, Newfoundland and Labrador Outfitters Association
- 30 -
Learn More
Newfoundland and Labrador Outfitter’s Association – nloa.ca 
Hunting Newfoundland and Labrador - huntingnewfoundlandlabrador.com
Angling Newfoundland and Labrador - anglingnewfoundlandlabrador.com
Follow us on Twitter: @GovNL and @TCII_GovNL
Media contacts
Eric Humber
Tourism, Culture, Industry and Innovation
709-729-4819, 725-9655
erichumber@gov.nl.ca
Paul McGrath
ACOA NL
709-772-2984
Paul.mcgrath@canada.ca
Cory Foster
NLOA
709-424-4425
coryfoster@nloa.ca
2017 12 08 12:30 p.m.