Business, Tourism, Culture and Rural Development
September 29, 2016
Growing the Tourism Industry
Business to Business Marketplace Promotes Atlantic Canada to Tour Operators from Around the World
This Sunday, October 1, tour operators from around the world and tourism providers from Atlantic Canada will gather in Fredericton, New Brunswick, for Atlantic Canada Showcase (ACS) with the goal of bringing more visitors to Atlantic Canada.
ACS is one of the best opportunities for more than 140 Atlantic Canadian tourism providers to meet and network with over 70 tour operators from around the globe over the course of the three-day conference.
"Tourism is a vital component of the Newfoundland and Labrador economy. We have achieved much success in
our tourism sector and we want to keep the momentum going. Atlantic Canada Showcase provides an excellent
opportunity for our tourism industry to market Newfoundland and Labrador and the entire Atlantic region
to international buyers."
- The Honourable Christopher Mitchelmore, Minister of Business, Tourism, Culture and Rural Development
ACS is a biennial event designed specifically for the motorcoach, group, fully independent traveller and specialty travel industry. The conference schedule includes business to business meetings, networking events and educational sessions that provide opportunities for business relationships to be formed, contracts to be initiated and new experiences discovered, resulting in increased visitation to Atlantic Canada.
"This beautiful part of our country has a lot to be proud of and the Atlantic Canada Showcase is a
great way to help bring the world here. By connecting operators with international buyers, the ACS
provides fantastic opportunities to grow our industry. The Government of Canada, through the Atlantic
Canada Opportunities Agency, is pleased to support initiatives like the Atlantic Canada Tourism
Partnership that support the Federal Tourism Strategy’s priority of ‘inspiring the world to explore
Canada."
- The Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of
Small Business and Tourism.
In addition to networking events hosted throughout ACS, tour operators will take advantage of pre-packaged familiarization (FAM) tours in each of the four Atlantic Provinces. These FAM tours provide an excellent opportunity to showcase the world renowned hospitality, dramatic scenery, rich heritage and lively culture of this distinct Canadian region.
"Newfoundland and Labrador offers an abundance of authentic and unique experiences that are found at the
top of travellers’ wish lists. Our goal for Atlantic Canada Showcase is to ensure this fact is top of mind
with influential tour operators and grow tourism across all regions of the province."
- Dion Finlay, Chair, Hospitality Newfoundland and Labrador
The Atlantic Canada Tourism Partnership (ACTP) is sponsoring ACS. ACTP is a nine-member pan-Atlantic marketing initiative comprised of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations and the four provincial departments responsible for tourism.
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Media contacts:
| Luke Joyce Director of Communications Department of Business, Tourism, Culture and Rural Development 709-729-4570, 725-4165 lukejoyce@gov.nl.ca |
Gail Bremner Event Manager, Atlantic Canada Showcase 506-333-9690 gail@atlanticcanadashowcase.com |
|
Chris Brooks Director of Communications ACOA PEI and Tourism 902-566-7569 chris.brooks@canada.ca |
BACKGROUNDER
About Atlantic Canada Showcase
Since its inception in 1994, Atlantic Canada Showcase has been hosted by cities in each of the four Atlantic Provinces.
The main goal of the bi-annual event is to grow Atlantic Canada's tourism industry by increasing travel activity
and integrating the region as a travel destination in more North American and European tour packages. It also
encourages Atlantic Canadian tourism businesses to introduce new and unique packages in the marketplace, and
provides a venue for encouraging year-round tourism in Atlantic Canada.
About the Atlantic Canada Tourism Partnership (ACTP)
Founded in 1991, ACTP delivers fully integrated, research-driven media relations, consumer advertising, and travel
trade marketing programs
2016 09 29 2:35 p.m.