Business, Tourism, Culture and Rural Development
September 16, 2016

Tourism Marketing Efforts Recognized on National Stage

Province’s Tourism Marketing Campaign Nominated for National Awards

Newfoundland and Labrador’s tourism marketing efforts have been nominated for two top marketing awards presented by the Tourism Industry Association of Canada. The province’s Find Yourself marketing campaign is a finalist for the Fairmont Hotels and Resorts Marketing Campaign of the Year Award. In addition, the innovative Paint the Town Contest launched in May of this year is a finalist for the WestJet Social Media/Digital Marketing Initiative of the Year Award.

“Newfoundland and Labrador tourism’s advertising campaign is one of the most recognizable in the country and it continues to achieve great success both in traditional advertising and through the ever-evolving world of social media. Find Yourself previously won the Marketing Campaign of the Year Award in 2007 and 2011 along with the 2011 Social Media Initiative of the Year Award for the 48 Half-Hours Contest. We are thrilled with the nominations from the Tourism Industry Association of Canada again this year. This campaign promotes our province and is working to increase the number of tourists making Newfoundland and Labrador their destination of choice.”
- The Honourable Christopher Mitchelmore, Minister of Business, Tourism, Culture and Rural Development

To date, the province’s Find Yourself campaign has won more than 245 regional, national and international awards. The 2016 Canadian Tourism Awards will be presented on November 30 during the annual gala awards dinner being held at the 2016 Tourism Congress in Ottawa.

Details on both award categories which the province has been nominated for can be found at //tiac.travel/2016_Categories.htm .

Since 2012, Newfoundland and Labrador has welcomed over two million non-resident visitors while during that time, residents made nearly 15 million trips throughout the province. Employment in the tourism industry represents approximately eight per cent of total jobs in the province making the industry a significant part of building and sustaining the regional economy. Budget 2016 includes $13 million for tourism marketing.

QUICK FACTS

• Newfoundland and Labrador’s tourism marketing efforts have been nominated for two top marketing awards presented by the Tourism Industry Association of Canada
• The province’s Find Yourself marketing campaign is a finalist for the Fairmont Hotels and Resorts Marketing Campaign of the Year Award.
• Paint the Town Contest launched in May 2016 is a finalist for the WestJet Social Media/Digital Marketing Initiative of the Year Award.
• To date, the province’s Find Yourself campaign has won over 245 regional, national and international awards.
• Budget 2016 includes $13 million for tourism marketing.

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Media contact:

Luke Joyce Director of Communications Department of Business, Tourism, Culture and Rural Development 709-729-4570, 725-4165 lukejoyce@gov.nl.ca

2016 09 16                              4:10 p.m.