Business, Tourism, Culture and Rural Development
June 6, 2016
Tourism Sector Grows Through Collaboration
Provincial Government Invests $765,000 in Tourism Partnerships
Tourism in Newfoundland and Labrador continues to grow as an economic engine. The Honourable Christopher Mitchelmore, Minister of Business, Tourism, Culture and Rural Development, today announced $765,000 in support of tourism partnerships.
“Driving the tourism sector in Newfoundland and Labrador takes an enormous collective effort. As a sector that has proven its resiliency and adaptability to economic challenges, tourism is well positioned to produce continued economic benefits for Newfoundland and Labrador. As a government, we recognize that an investment in tourism is an investment in our entire province, in people and in continued economic growth and diversification. We are proud of our industry partners, of our operators, and of the men and woman who work in communities across the province in hospitality and tourism. We look forward to the future and continued successful partnerships.”
- The Honourable Christopher Mitchelmore, Minister of Business, Tourism, Culture and Rural Development.
Budget 2016 provides $765,000 to the following tourism organizations:
- Hospitality Newfoundland and Labrador – $115,000 in support of the Newfoundland and Labrador Tourism Board and $50,000 to support professional development initiatives in the tourism industry.
- Legendary Coasts - Eastern Destination Management Organization – $150,000
- Adventure Central - Central Destination Management Organization – $150,000
- Go Western - Western Destination Management Organization – $150,000
- Destination Labrador – $150,000
The Newfoundland and Labrador Tourism Board is responsible for advising on the implementation of Uncommon Potential: A Vision for Newfoundland and Labrador Tourism (Vision 2020). It is a collaborative effort established to implement Vision 2020, with a goal of growing tourism spending by the year 2020 to $1.6 billion.
Hospitality Newfoundland and Labrador (HNL) – the largest industry association in the province – was established in 1983 as a non-profit membership association that leads, supports, represents and enhances the province’s tourism industry.
The four regional Destination Management Organizations are partnership-based, not-for-profit industry associations representing the tourism sector in their regions providing marketing, tourism product development, and market readiness support to their members and partners.
QUICK FACTS
- The Provincial Government is investing $765,000 in support of tourism partnerships.
- The Provincial Government works closely with the province’s destination management organizations and Hospitality Newfoundland and Labrador.
- Investment in tourism is an investment in the entire province, in people and in continued economic growth and diversification.
- Uncommon Potential – A Vision for Newfoundland and Labrador Tourism is a long-term strategy for the future development of tourism in Newfoundland and Labrador, Vision 2020 provides a blueprint for growth and addresses the real and perceptual barriers facing the tourism industry with innovative strategies and actions.
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Media contact:
Tansy Mundon
Director of Communications
Department of Business, Tourism, Culture and Rural Development
709-729-4570, 693-1865
tansymundon@gov.nl.ca
2016 06 06 2:25 p.m.