Seniors, Wellness and Social Development
October 2, 2015

Supporting Healthy Families and Communities

Province Celebrates World Breastfeeding Week

Canada is celebrating World Breastfeeding Week (October 1-7) and the Provincial Government is joining the Baby-Friendly Council of Newfoundland and Labrador (Baby-Friendly NL) and its partners to promote the benefits of breastfeeding to both mothers and babies.

�Breastfeeding provides the nutrients babies need in early development and helps nurture close bonds between mother and child. It is important that we all support mothers and families in their efforts to breastfeed and to promote child health, growth and development.�
- The Honourable Clyde Jackman, Minister of Seniors, Wellness and Social Development

Baby-Friendly NL and its partners � La Leche League Canada and Breastfeeding Support NL � celebrated World Breastfeeding Week by holding an event today (Friday, October 2) at the Confederation Building with the theme �Breastfeeding � Let�s Make it Work.� About 100 mothers, babies and their families and supporters attended.

�Our provincial theme this year has a particular focus on supporting families in the early weeks and months of breastfeeding. Family members, friends, health care providers, employers and the entire community are needed to support breastfeeding families throughout Newfoundland and Labrador. We need to celebrate the fact that more women have initiated breastfeeding, and we need to strive to better support families so that they can breastfeed longer."
- Janine Woodrow, Registered Dietitian, Member of Baby Friendly Council of NL

For more information on the Provincial Government�s prenatal and postnatal services and benefits, visit: //www.swsd.gov.nl.ca/healthyliving/prenatalandpostnatal.html. For information on Baby-Friendly NL, visit www.babyfriendlynl.ca external link.

QUICK FACTS

  • Canada is celebrating World Breastfeeding Week (October 1-7) and the Provincial Government is joining the Baby-Friendly Council of Newfoundland and Labrador (Baby-Friendly NL) and its partners to promote the benefits of breastfeeding to both mothers and babies.
  • Baby-Friendly NL and its partners � La Leche League Canada and Breastfeeding Support NL � celebrated World Breastfeeding Week today (Friday, October 2) by holding an event at the Confederation Building with the theme �Breastfeeding � Let�s Make it Work.� About 100 mothers, babies, family members, friends and supporters attended.
  • For more information on the Provincial Government�s prenatal and postnatal services and benefits, visit: //www.swsd.gov.nl.ca/healthyliving/prenatalandpostnatal.html.
  • For more information on Baby-Friendly NL and its partners, visit www.babyfriendlynl.ca external link.

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About 100 mothers and babies, along with family members, friends and supporters, were at the Confederation Building on Friday to highlight the benefits of breastfeeding as part of activities to celebrate World Breastfeeding Week.

Media contacts:

Heather May
Director of Communications
Department of Seniors, Wellness and Social Development
709-729-0928, 697-5061
heathermay@gov.nl.ca
Janine Woodrow
Baby-Friendly Council of NL
709-777-4656
info@babyfriendlynl.ca

2015 10 02                             3:35 p.m.