Business, Tourism, Culture and Rural Development
February 4, 2015

Celebrating Culture and Creating New Opportunities

Stephenville Sets Out to Market Military History

The Stephenville Cultural Destination Development Committee is working to market the town as a military cultural destination with support from the Government of Newfoundland and Labrador. The Provincial Government is committing $63,000 to the initiative which includes producing a marketing plan for the town.

�Stephenville�s military history is unique to this region and provides an opportunity to showcase the history and culture of the town. This initiative will result in enriched cultural experiences for the community and visitors, as well as economic opportunities for local businesses.�
- The Honourable Darin King, Minister of Business, Tourism, Culture and Rural Development

The project will include a three-year tourism marketing plan, which will initially build on military links, and later branch out to highlight Francophone and Aboriginal history in the region. The funding will also be used to establish a website and social media presence, and produce marketing materials including storyboards, murals and a town tourism kiosk.

�Stephenville, and this region as a whole, has a rich Francophone, Acadian and Aboriginal cultural history. This area is also very well known for its strong and dedicated military involvement. The work of the committee will help build awareness for residents and visitors, and will strengthen the region�s tourism potential.�
- The Honourable Tony Cornect, Minister of Service NL and MHA for Port au Port

Through the Regional Development Fund, the Department of Business, Tourism, Culture and Rural Development provides support to organizations by way of non-repayable contributions for projects aimed at supporting economic development, innovation and capacity building in all regions of the province. www.ibrd.gov.nl.ca/starting/fundingincentive/index.html

QUICK FACTS

• The Provincial Government is committing $63,000 to the Stephenville Cultural Destination Development Committee.
• The committee will use this funding to market the town as a military cultural destination, creating significant tourism and economic potential for the region.
• Through the Regional Development Fund, the Department of Business, Tourism, Culture and Rural Development provides support to organizations by way of non-repayable contributions for projects aimed at supporting economic development, innovation and capacity building in all regions of the province.

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Media contacts:

Tansy Mundon Director of Communications Department of Business, Tourism, Culture and Rural Development 709-729-4570, 693-1865 tansymundon@gov.nl.ca

Sherry Jones Constituency Assistant to the Honourable Tony Cornect MHA for Port au Port 709-643-0813 SherryJones@gov.nl.ca

2015 02 04                              10:35 a.m.