Tourism, Culture and Recreation
February 3, 2014

Season Extension Activities Help Continued Growth of Tourism Industry

SnowWest 2014 Gets Underway in Western Newfoundland

From January 31 to February 9, SnowWest 2014 will bring a number of organized winter activities such as snowmobiling, snowshoeing, skiing and culinary events to various areas throughout western Newfoundland. This event is one of a number of initiatives developed by the Western Destination Management Organization and supported by the Provincial Government to help extend the tourism season in western Newfoundland.

“Since 2009, we have invested more than $670,000 throughout the province to develop and promote tourism experiences beyond the traditional season. Tourism is a growth industry – an industry that benefits virtually every corner of this province. In an increasingly competitive marketplace, it is more important than ever for Newfoundland and Labrador to have a plan and provide investment so that the tourism industry can continue to grow. SnowWest 2014 is a wonderful example of winter activities which help extend tourism activity beyond the traditional peak season on the west coast of our province.”
- The Honourable Terry French, Minister of Tourism, Culture and Recreation

The province’s support of season extension efforts has enabled partnerships with industry, government, municipalities and other stakeholder groups in the tourism industry. The extension activities will help the continued growth of the quantity and quality of the tourism sector based on the directions of the province’s 10-year strategy, Uncommon Potential – A Vision for Newfoundland and Labrador Tourism.

“Our organization is pleased to work closely with the Provincial Government in our efforts to help extend the tourism season here in the western region of the province. We know the quality of the extended season products we have to offer to create memorable and meaningful experiences. These extended season opportunities in the winter, spring and fall periods help deliver our brand promise. Participating in these programs, among our communities and within these social spaces, truly is where the magic is happening.”
- Mark Lamswood, Executive Director, Western Destination Management Organization

For more information on SnowWest 2014, visit www.gosnowwest.com   

Through sound fiscal management and responsible decisions, the Government of Newfoundland and Labrador is strengthening the business environment, encouraging the development of innovative industries and building a vibrant economy.

QUICK FACTS

• Since 2009, the Provincial Government has invested more than $670,000 to support season extension initiatives throughout Newfoundland and Labrador.
• SnowWest is a winter tourism initiative developed by the Western Destination Management Organization and its members to help extend the tourism season in Western Newfoundland.
• With the guidance of the province’s 10-year strategy Uncommon Potential – A Vision for Newfoundland and Labrador Tourism, government and industry are taking provincial tourism to unprecedented levels of success and showing tourism to be a growing economic powerhouse in the province.
• Tourism spending reached $1 billion for the first time in 2011, putting the province well ahead of schedule for achieving the Vision 2020 goal of doubling tourism spending to $1.6 billion annually.
• Since 2006, the Provincial Government has invested $94 million in tourism marketing.

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2014 02 03             11:10 a.m.