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Innovation, Business and Rural Development
August 8, 2013

$14,500 Investment Supports Local Company’s Efforts to Grow Market Presence

The Provincial Government has provided $14,500 to the Newfoundland Chocolate Company Inc. to help build market presence and support the exploration of market development prospects, including attending key industry trade shows, consultations with industry experts, and the development of a comprehensive digital marketing strategy.
 
“The skill and craftsmanship that goes into the chocolate made by the Newfoundland Chocolate Company is second to none,” said the Honorable Keith Hutchings, Minister of Innovation, Business and Rural Development. “This investment of $14,500 will assist the company with establishing the market presence that is indicative of the quality of chocolate they create and will squarely place them among other nationally known Newfoundland and Labrador products on the market.”
 
Started as a small, home-based business, the Newfoundland Chocolate Company was established in 2008 and is co-owned by chocolatiers Brent Smith and Christina Dove. The company produces handmade, artisan chocolates using natural ingredients. In 2009, Mr. Smith and Ms. Dove opened a retail location on Duckworth Street in St. John’s, founding the province’s only artisan chocolate shop.
 
“The Newfoundland Chocolate Company has enjoyed tremendous growth in our first five years of business, expanding into new markets across Canada and employing 30 people at peak periods,” said chocolatier/owner Brent Smith. “Our ability to grow and venture into new markets has been made possible through the support and partnership of the Department of Innovation, Business and Rural Development. This funding will enable us to explore and establish new markets for our gourmet chocolates throughout Canada.”
 
Additional information on the Newfoundland Chocolate Company can be found at: www.newfoundlandchocolatecompany.com.
 
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Photo:

The Honourable Keith Hutchings, Minister of Innovation, Business and Rural Development, tours The Newfoundland Chocolate Company with Chocolatier/ Owner, Brent Smith – August 8, 2013.

Media contacts:

Heather Maclean
Director of Communications
Department of Innovation, Business
and Rural Development
709-729-4570, 697-4137
heathermaclean@gov.nl.ca
Brent Smith
Chocolatier/owner
Newfoundland Chocolate Company Inc.
709-579-0099
info@newfoundlandchocolatecompany.com

 
2013 08 08                                        11:50 a.m.

 
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