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Tourism, Culture and Recreation
November 27, 2012

The following statement was given today in the House of Assembly by the Honourable Terry French, Minister of Tourism, Culture and Recreation:

Atlantic Canada Tourism Partnership Supports Growth of Tourism Industry

Mr. Speaker, today I’d like to highlight a tourism partnership that is helping to promote Atlantic Canada as a preferred destination.

Earlier this month, representatives from the Atlantic Canada Opportunities Agency, as well as provincial departments and industry associations responsible for tourism in Atlantic Canada, gathered to announce a three-year renewal of funding for the Atlantic Canada Tourism Partnership.

The approximately $20 million agreement provides an opportunity to position Atlantic Canada as a leading travel destination.

The partnership enables us to expand the industry through two research-driven marketing campaigns, one promoting the Atlantic Canadian provinces in the United States and a second in key overseas markets, such as the United Kingdom.

Mr. Speaker, in Newfoundland and Labrador, we are committed to building partnerships in Atlantic Canada and in our own backyard. In 2009, we released the vision Uncommon Potential and established the Newfoundland and Labrador Tourism Board as a public-private partnership.

We have led the way in the country on tourism marketing through our award-winning Find Yourself campaign, which has won more than 170 regional, national and international awards since 2006. In fact, the provincial tourism campaign swept the ICE Advertising Awards last week winning an astounding 16 awards, including Best of Show.

Working with our partners, we will continue to build the tourism industry in Newfoundland and Labrador.

Thank you.

2012 11 27                                  1:50 p.m.

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