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Human Resources, Labour and Employment
May 30, 2011

The following statement was given in the House of Assembly today by the Honourable Darin King, Minister of Human Resources, Labour and Employment:

New Testimonial Videos Market Newfoundland and Labrador
as the Destination of Choice for Prospective Immigrants

Last summer the Provincial Government launched a collection of 12 video testimonials by immigrants who reside in eastern and central Newfoundland. At that time, we began work on additional testimonials featuring individuals from the western and Labrador regions of the province. I am pleased to report today that these videos have now been completed and have been posted to our immigration website.

Video testimonials provide personal insight into what attracts newcomers to our province and their experiences living and working here. They also help in promoting the province as a warm, welcoming, safe and inviting destination for prospective immigrants.

It is with no surprise that a recent study of newcomers who entered via the Provincial Nominee Program found that over 80 per cent have remained here in Newfoundland and Labrador. Clearly, not only are more immigrants choosing Newfoundland and Labrador as their new home in Canada, but more are opting to stay in the province and contribute to our booming economy and are helping create more opportunities for all.

Immigrants work in a variety of sectors, bring critical skill sets to local employers and help them make connections to the global marketplace. These stories are truly inspirational and we should be very proud that we’ve opened our communities to immigrants from around the world.

Diversity ~ Opportunity and Growth, launched in 2007, laid the framework for our government to promote Newfoundland and Labrador as a destination of choice for prospective immigrants to Canada. The complement of 24 immigration videos serves as a great recruitment tool for the future. Immigration, Mr. Speaker, is critical to our long-term economic success.

The videos can be viewed at www.nlimmigration.ca.  I encourage everyone to visit this website and see the videos. You will be inspired by their messages and proud of what our province is providing – a wonderful place to live, work and raise a family.

2011 05 30                                                         1:50 p.m.

 
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