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Health and Community Services
Service NL
November 21, 2011

New Booster Seat Safety Awareness Campaign Launched

Booster seats play an important role in keeping children safe when travelling in cars. An advertising campaign by the Department of Health and Community Services and Service NL is underway to bring further awareness around the importance and requirements to place a child in a booster seat at all times while driving.

“Our government is committed to promoting the safety of children within our province,” said the Honourable Susan Sullivan, Minister of Health and Community Services. “Using a booster seat can reduce the risk of injury to children by 70 per cent and the risk of death by 90 per cent. We are all responsible for protecting our children and using a booster seat is a common sense approach to this, as well as a requirement by law.”

To increase awareness and the proper use of booster seats, the campaign will inform the public of the necessity to ensure that children are using an appropriate and properly installed booster seat and will further highlight amendments to the Highway Traffic Act which have been in effect since July 1, 2008.

“This campaign is an important part of our education program surrounding booster seat safety,” said the Honourable Paul Davis, Minister of Service NL. “By working together with community groups, and the general public we can continue to spread the message of the necessity of booster seats as life saving devices.”

Under the legislation children who are four to eight years old, weigh between 40 and 80 pounds (18 and 37 kilograms) and are 4’9” (145 cm) tall or less are required to use a booster seat.

For more information about booster seat safety please visit www.gov.nl.ca/health/boosterseatsafety 

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Media contacts:

Jennifer Tulk
Director of Communications
Department of Health and Community Services
709-729-1377, 699-6524
JenniferTulk@gov.nl.ca
Hugh Donnan
Director of Communications
Service NL
709-729-4860, 725-6511
hughdonnan@gov.nl.ca

2011 11 21             9:45 a.m.

 
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