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Tourism, Culture and Recreation
October 22, 2010
Avalon Peninsula Named Top Coastal
Destination by National Geographic Traveler Magazine
The November issue of National Geographic
Traveler Magazine has rated the Avalon Peninsula of Newfoundland and
Labrador at the very top of 99 coastal tourism destinations in the
world, beating out popular seaside travel spots in Wales, New Zealand,
Hawaii, Italy, Australia and other provinces within Canada.
"Once again an international publication has
recognized the scenic beauty and authentic experiences that make
Newfoundland and Labrador a highly-desirable travel destination," said
the Honourable Terry French, Minister of Tourism, Culture and
Recreation. "This province's marketing efforts continue to make inroads
in the global tourism marketplace, which bodes extremely well for the
further development of our growing industry."
The magazine said that Newfoundland and
Labrador has struck the right balance in developing its tourism industry
without destroying what makes it unique, and noted it has welcomed the
economic benefits of a strong offshore oil and natural gas industry
while maintaining its "stunning natural and cultural integrity". The
article also noted the unspoiled scenery, revitalization of waterfronts,
rural communities, coastal hiking trails, colourful birdlife and
seafaring heritage as among the components which make the Avalon
Peninsula "one of the best-kept tourism secrets."
For more information go to
travel.nationalgeographic.com/travel/coastal-destinations-rated/
The Provincial Government has more than
doubled its investment in tourism marketing since 2003, from $6 million
to $13 million annually. Over the same period, non-resident visitation
has increased, on average, by two per cent annually, for a total growth
of 14 per cent. Newfoundland and Labrador's tourism industry generates
approximately $850 million annually and employs about 13,000 people.
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Media contact:
Heather May
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 697-5061
heathermay@gov.nl.ca
2010 10 22
1:45 p.m.
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