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Tourism, Culture and Recreation
September 10, 2010

Sequel to Summer Love Campaign Launched Province-wide

The fall of the year has arrived and vacation packages promoting Autumn Bliss — the province's latest installment in the For the Love of NL campaign — are now available online at www.fortheloveofnl.ca.  Residents will also receive a copy of Autumn Bliss in their mailboxes, which includes packages from 34 tourism operators throughout the province.

"Autumn Bliss builds on the success of our Summer Love promotion, encouraging Newfoundlanders and Labradorians to get out and see the beautiful, natural and historical cultural attractions available right here at home this fall," said the Honourable Terry French, Minister of Tourism, Culture and Recreation. "There are many exciting events and destinations awaiting your arrival — musical and theatrical productions, hiking, heritage sites, golf getaways and much more — not to mention the breath taking fresh air and natural beauty of our province."

In 2007, the Government of Newfoundland and Labrador launched its first season extension campaign to promote fall experiences and packages. The marketing program is meant to connect the potential visitor, both resident and non-resident, directly with tourism operators.

Since 2003, the Provincial Government has more than doubled its investment in tourism marketing, from $6 million to $13 million. In 2009, the total resident and non-resident tourism industry contributed about $850 million to the Newfoundland and Labrador economy, an increase of almost $60 million for the year before.

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Media contact:
Debbie Marnell
Communications Specialist
Department of Tourism, Culture and Recreation
709-729-0585, 699-9048
debbiemarnell@gov.nl.ca 

2010 09 10                                                   11:15 a.m.
 


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