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Tourism, Culture and Recreation
May 31, 2010

Residents to Receive "Summer Love" Brochure

Beginning this week, residents of Newfoundland and Labrador can expect to receive a copy of "Summer Love" in their mailboxes — a publication which offers special vacation packages to encourage summer travel within Newfoundland and Labrador.

"This is the latest installment in our For the Love of NL campaign, which encourages Newfoundlanders and Labradorians to get out and enjoy the natural, historic and cultural attractions available right here in our own backyards," said the Honourable Terry French, Minister of Tourism, Culture and Recreation. "There's hiking, sea kayaking, golf getaways, museums to visit, a host of musical and theatrical events — and so much more. The brochure offers a number of vacation packages, and I hope people will take advantage of some terrific deals and get out and explore what this province has to offer."

The "Summer Love" campaign combines radio and direct mail with participation from more than 50 tourism industry operators, offering various packages for summer getaways. Packages are also available at www.fortheloveofnl.ca.

Since 2003, the Provincial Government has more than doubled its investment in tourism marketing, from $6 million to $13 million. In 2009, the total resident and non-resident tourism industry contributed about $850 million to the Newfoundland and Labrador economy, an increase of almost $60 million from the year before.

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Media contact:

Heather May
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 697-5061
heathermay@gov.nl.ca 

2010 05 31                                                     12:15 p.m.
 


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