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Innovation, Trade and Rural Development
November 19, 2010

Local Company to Introduce Next Generation of Product

To better satisfy market demand for a user-friendly tool to monitor and evaluate advertising campaigns, adfinitum Networks is set to introduce the next generation of its advertising monitoring technology. Supported by a $145,000 investment from the Provincial Government, the company is able to equip global advertisers and advertising agencies with improved information when monitoring advertising campaigns.

"A key driver in remaining competitive in today's business environment is the constant need to innovate," said the Honourable Shawn Skinner, Minister of Innovation, Trade and Rural Development. "While still a young company, adfinitum Networks has been effective in recognizing that to be successful the need is great to be constantly innovating and introducing product enhancements.  They are taking the necessary steps to deliver a more advanced product to their client-base and increasing their competitiveness."

Launched in 2007 and supported by investors in Canada and Japan, St. John's-based adfinitum Networks has created a business-to-business global advertisement monitoring network, in which advertisers are able to search, filter, and re-distribute advertising content. The company's retail portal, GlobalAdSource.com , is the world's largest database of advertising creative containing over 8.7 million ads from over 50 countries. Global Ad Source is also localized for use in the Japanese, Chinese, Spanish, French, Portuguese, and Brazilian markets. Upon its completion, its new product: adfinitum Analytics — will enable users to make sense of competitive advertising content though use of visualization and comparative searching.

adfinitum Networks is also a participant in the Provincial Government's Business Retention and Expansion (BR&E) Program, which helps clients address issues impacting their operations.

"The support of the Provincial Government has helped adfinitum Networks, and more effectively, reach consumers in markets spanning the globe," said Ed Clarke, President, adfintium Networks.  "The BR&E program, in particular, was a great experience and enabled the company to identify new business opportunities.  With the support of our partners, we are able to deliver a product that assists our end-users in new pitch development, RFP submissions, and developing competitive intelligence."

In October 2008, the Provincial Government committed $185,000 to adfintum Networks to launch its original product Global AdSource. In the two years since, the company has secured clients in Europe, South America, the Middle East and Asia while expanding its database of television, radio, print, out-of-home, and Internet advertisements to more than eight million spanning 50 countries.

"It is great to see the continued development of young, innovative companies such as adfinitum Networks," said Ed Buckingham, MHA, St. John's East.  "With its continued growth, I fully anticipate it assuming a leadership position in the province's business community."

Funding has been provided through the Provincial Government's Commercialization program, which through Budget 2010: The Right Investments — For Our Children and Our Future has $1 million for investment.  Established under the provincial innovation strategy, Innovation Newfoundland and Labrador: A Blueprint for Prosperity, the program bridges an identified investment gap between product research and product marketing.

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Media contacts:

Scott Barfoot
Director of Communications
Department of Innovation, Trade and Rural Development
709-729-4570, 690-6290
ScottBarfoot@gov.nl.ca

Edward Clarke
President adfinitum Networks Inc.
709-753-1000
ed.clarke@adfinitum.net

Donna Ivey
Communications Manager
Government Members Office
709-729-0898, 697-1424
donnaivey@gov.nl.ca

 

2019 11 19                                                      11:05 a.m.

 


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