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Health and Community Services
Executive Council
October 1, 2010

First Annual National Seniors Day Celebrated Today

Seniors across the nation are being acknowledged today during the first annual National Seniors Day, which will be held October 1 each year to recognize the significant contributions seniors make to their families, communities, workplaces and society.

"Today marks another important opportunity for us to celebrate the many accomplishments of seniors throughout Newfoundland and Labrador," said the Honourable Jerome Kennedy, Minister of Health and Community Services and Minister Responsible for Aging and Seniors. "Seniors play such a pivotal role in our society, and our government is committed to making strategic investments in programs and initiatives to further enhance the lives of older persons in the province."

October 1 is also designated as International Day of Older Persons, which was observed for the first time in 1991. Commemorations on this day are meant to celebrate seniors' contributions to their communities as well as raise awareness of the challenges faced by older persons around the world. This year the United Nations, together with communities worldwide, will celebrate the 20th Anniversary of International Day of Older Persons.

"The knowledge and experience of our seniors is a valuable asset which each generation must cherish," said the Honourable Kathy Dunderdale, Minister Responsible for the Status of Women. "Today is an important day set aside to acknowledge the contribution of seniors and celebrate the immeasurable impact they have had upon our lives and the legacy which they have provided. Particularly, it is important to recognize the impact senior women have had in forming both strong and proud families and communities and the influence which this has had upon our province."

In 2007, the Williams Government launched a Provincial Healthy Aging Policy Framework, outlining six priority directions together with a series of goals and actions to create an age-friendly province. The Framework assists the Provincial Government in responding to the needs of seniors today and in the future.

Budget 2010: The Right Investments — For Our Children and Our Future includes approximately $7.5 million through the Provincial Healthy Aging Policy Framework for several programs and initiatives aimed at enhancing the lives of seniors. Key investments include:

  • nearly $3 million for enhancements to the 65Plus Plan under the Newfoundland and Labrador Prescription Drug Program, and the addition of medication for the treatment of macular degeneration, a serious age-related eye condition;
  • approximately $1.7 million for continued implementation of enhanced palliative end-of-life services;
  • $200,000 for the development of an education and training program to prevent violence against older persons;
  • $200,000 for the Seniors' Community Recreation Grants Program;
  • $200,000 for the Age-Friendly Newfoundland and Labrador Grants Program to support municipalities, Inuit community organizations and reserves, and seniors organizations to create age-friendly communities;
  • $70,000 for the Ageless Campaign to promote positive images of aging; and,
  • approximately $65,000 for the Seniors of Distinction Awards Program.

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Media contacts:

Tansy Mundon
Director of Communications
Department of Health and Community Services
709-729-1377, 685-2646
tansymundon@gov.nl.ca
Melissa MacLeod
Communications Specialist
Women's Policy Office
709-729-6225
melissamacleod@gov.nl.ca

2010 10 01                                                     9:45 a.m.


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