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Environment and Conservation
October 22, 2010
Campaign Launched to Profile Waste Reduction
Heroes
Waste reduction heroes in Newfoundland and
Labrador will get their well-deserved recognition through a campaign
launched this week by the Multi-Materials Stewardship Board (MMSB). The
Waste Reduction Hero campaign is designed to profile deserving
Newfoundlanders and Labradorians who are truly leading the way when it
comes to reducing waste in the province. The campaign will profile a
different hero every month.
"Newfoundlanders and Labradorians show great
leadership and ingenuity when it comes to taking positive action to
reduce, reuse and recycle waste in order to help protect our province's
environment," said the Honourable Charlene Johnson, Minister of
Environment and Conservation. "The Waste Reduction Hero campaign
provides the opportunity to officially thank and recognize these
individuals for their outstanding efforts. It is fitting that it is
launched during Waste Reduction Week, the time set aside to remind all
Canadians of the importance of protecting the environment through waste
reduction measures."
The first Waste Reduction Hero to be profiled
is Paula Courage, a teacher at Beachy Cove Elementary in Portugal
Cove-St. Philip's. Her passion and enthusiasm for the environment is
demonstrated in her classroom. By educating and motivating her students,
they have established an enviro-club called the Environmental Agents,
hold waste-free lunches, and each
student has a reusable lunch order bag. They are active participants in
the MMSB's school recycling program, and they compost food waste in the
classroom using worms in a process called vermicomposting. Paula Courage
hopes to inspire others into action "
I
love the idea of highlighting what's already going on in the community,"
said Ms. Courage. "It's wonderful to have the opportunty to encourage
others to do the same."
"We hope that by endorsing waste reduction
heroes, we'll be able to inspire others to take action and make small
changes to their routines at work, at home, at school, or simply out and
about," said Leigh Puddester, Chair and CEO of the MMSB. "We encourage
everyone in the province to think about someone they know who should be
touted a waste reduction hero and contact the MMSB to tell us all about
them."
Waste reduction heroes will be profiled both
online at
www.mmsb.nl.ca
and through newspaper advertising.
The MMSB is currently accepting nominations,
and challenges people across the province to help recognize someone who
is going above and beyond to create a clean and healthy environment.
Send an e-mail to
hero@mmsb.nl.ca
to nominate a waste reduction hero and include a description of their
efforts to help reduce waste. Nominators should include the name,
address and phone number for both the hero and themselves.
The MMSB is a provincial Crown agency that
reports to the Minister of Environment and Conservation. The MMSB
supports modern waste management practices in the province with a
particular focus on waste diversion, recycling, and public education, in
order to ensure a clean and healthy environment throughout Newfoundland
and Labrador.
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Media contacts:
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Melony O'Neill
Director of Communications
Department of Environment and Conservation
709-729-2575, 689-0928
moneill@gov.nl.ca |
Carol Ann Carter
Director of Communications
MMSB
709-757-3696, 689-4795
ccarter@mmsb.nl.ca
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2010 10 22
11:30 a.m.
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