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Tourism, Culture and Recreation
June 26, 2009

Newfoundland and Labrador Tourism Industry Boosted
Through Renewal of Atlantic Canada Tourism Partnership

The Honourable Clyde Jackman, Minister of Tourism, Culture and Recreation, today joined the Honourable Keith Ashfield, Minister of State, Atlantic Canada Opportunities Agency (ACOA), and the three other Atlantic provincial ministers responsible for tourism, in announcing the renewal of funding for the Atlantic Canada Tourism Partnership (ACTP) for a three-year period.

Founded in 1991, the ACTP is a joint partnership of ACOA, the four Atlantic provinces, and their provincial tourism associations, which seeks to market Atlantic Canada as a tourism destination for foreign visitors.

"Under the new agreement, Newfoundland and Labrador is able to increase its presence in international markets � particularly in key U.S. markets � where the return on investment has been very strong," said Minister Jackman. "Continued, strategic investment in tourism marketing is fundamental to remaining competitive in the global marketplace, and to realizing the full potential of the tourism industry in Newfoundland and Labrador."

Newfoundland and Labrador is investing more than $1.4 million over three years in the $19.95 million ACTP partnership, which will enable the province, and Atlantic Canada as a whole, to be better positioned to attract more visitors from American and European markets.

"This partnership is a positive example of the Government of Canada, provincial governments and industry officials working proactively to promote Atlantic Canada as a world-class tourist destination to international markets," said the Honourable Keith Ashfield, Minister of State (ACOA). "Thanks to this collaborative effort, the ACTP will continue to attract new tourists to Atlantic Canada, creating new business and job opportunities, and stimulating economic growth throughout the region."

The ACTP investment will support activities such as advertising, Internet marketing and trade shows designed to promote the Atlantic provinces as a destination of choice.

"The best in Atlantic Canada are working together to improve the future of the tourism industry," said Roger Jamieson, ACTP Management Committee Industry Co-Chair. "ACTP has provided the tourism industry with a level of research and regional co-operation that would not exist without the partnership.  We are proud to demonstrate our commitment to tourism operators in Atlantic Canada through our involvement in the ACTP. The continuing efforts of the ACTP to increase the awareness of and visitation to Atlantic Canada are greatly appreciated by the industry."

The ACTP is a nine-member pan-Atlantic partnership consisting of ACOA, the four provincial tourism industry associations and the provincial departments responsible for tourism in New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island. Funding for the 2009-2012 initiative is cost-shared by the partners, with 50 per cent contributed by ACOA, 33 per cent contributed by the four Atlantic provinces and 17 per cent contributed by the four tourism industry associations in Atlantic Canada.

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Media contacts:

Heather May
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 697-5061
heathermay@gov.nl.ca
Julie Whitlock
ACOA PEI & Tourism
902-368-0264

 

Colleen Bowes
ACTP Secretariat
Atlantic Canada Tourism Partnership
902- 566-1096
 

2009 06 26                                                  10:35 a.m.
 


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