"Whether visiting the province for a weekend get-away
or a month-long journey, the newly-upgraded trip planning map will allow
visitors to get where they want to go and better plan what they want to
see and do," said Minister Jackman. "Interactive and versatile, the new
map features allow users to pinpoint and search for accommodations,
festivals and events, attractions, parks, shops and tours, and more �
and to add individual points of interest to their travel itinerary."
The province�s tourism website is one component of a
national and international award-winning marketing strategy which has
helped tourism grow to an almost $800 million annual industry that
supports more than 12,730 direct tourism-related jobs.
Budget 2009 provides an additional $1 million for
tourism marketing, bringing the total annual budget to $13 million. The
Provincial Government has more than doubled its annual marketing budget
since 2004, allowing for a stronger presence in key national and
international markets.