Labrador Straits to Improve Tourism Product

The Labrador Straits Historical Development Corporation (LSHDC) is beautifying a number of trail and highway attractions along the coastal drive of southern Labrador with a $92,020 investment from the Provincial Government. Through this initiative, the LSHDC aims to lengthen visitors� stays in the region, generating additional economic opportunities for local tourism operators and other service-based businesses.

�The Labrador Straits is home to a growing tourism sector that is successfully attracting many heritage and adventure tourism enthusiasts to its shores each year,� said the Honourable Shawn Skinner, Minister of Innovation, Trade and Rural Development. �The Provincial Government�s investment in tourism-related infrastructure will help to increase the prominence of the region�s rich history, culture, wildlife and natural beauty. It strengthens a local tourism industry that is poised for growth.�

The project, scheduled for completion by February 2010, will include construction of two highway pull-offs complete with signage at L�Anse au Diable and West St. Modeste, improvements to existing interpretation stations (Gateway to Labrador Visitor Centre in L�Anse au Clair, Labrador Straits Museum, L�Anse Amour Burial Mound, and the Point Amour Lighthouse), and the development of trail staging areas. Other project activities include upgrades to the two kilometre section of trail on the Overfalls Brook system and the development of additional signage on existing Labrador Straits� trails.

�Labrador�s breathtaking coastline is a must-see destination for any explorer seeking a memorable experience,� said the Honourable John Hickey, Minister of Labrador Affairs. �Made easily accessible for tourists by a well-developed roadway hugging the coastline, Labrador�s southernmost shores offer an adventure filled with sandy beaches, whale and bird-watching, parks and hiking trails, guided tours, and historical sites. This strategic investment in the region�s tourism-related infrastructure builds on these strengths, enhancing visitor experiences.�

Incorporated in 1987, the LSHDC is a not-for-profit organization formed in response to an interest in historical resources by community leaders along the Labrador Straits. Its mandate is to promote the development of the region�s historical resources to create tourism opportunities.

�This project will further strengthen the tourism product in the Labrador Straits and provide an opportunity for visitors to see some of the most stunning natural beauty this province has to offer,� said Bonnie Goudie, Executive Director, LSHDC. �It will help diversify the already one-of-a-kind experience tourists encounter while travelling Labrador�s coastal drive.�

This initiative was funded through the Regional/Sectoral Diversification Fund (RSDF), which through Budget 2009: Building on Our Strong Foundation was increased to an $8 million fund. Administered by the Department of Innovation, Trade and Rural Development, the RSDF provides non-repayable contributions to economic development agencies for initiatives that address regional and sectoral development and diversification.

To learn more about Labrador�s coastal heritage experience, please visit www.labradorcoastaldrive.com 

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2009 09 04                                                  10:05 a.m.