Innovation, Trade and Rural Development
April 2, 2009The following statement was
issued today by the Honourable Shawn Skinner, Minister of Innovation,
Trade and Rural Development. It was also read in the House of Assembly:
Local Food and Beverage Companies
Targeting New Export Opportunities
I rise before this Honourable House to report on a
Provincial Government-led delegation of food and beverage companies that
recently returned from the Canadian Restaurant and Foodservices
Association Show in Toronto. The delegation marked the second time that
Newfoundland and Labrador-based companies participated in the event that
links food producers with buyers, agents, distributors, and restaurant
owners.
The three-day show included 675 exhibitors from across
Canada and the United States. During the show exhibitors sampled
products, participated in seminars on increasing business activity, and
watched some of Canada�s top chefs in action.
I am extremely pleased to report that members of the
delegation took important steps in growing their export activity.
St. Anthony-based Canada Ice Enterprises viewed the
event as providing a tremendous opportunity to market and showcase its
product � 80 Degrees North Iceberg Water. The show also attracted
several thousand potential buyers and end-users to its booth leading the
company to establish new contacts; contacts that have already led to
tangible results.
In addition to the trade show, companies also attended
a networking reception coordinated through the Ambassador Newfoundland
and Labrador program and sponsored by Memorial University�s Office of
Alumni Affairs and Development. This reception attracted 150
participants including Memorial University alumni and those with a
strong affinity to the province. The event provided an opportunity
for the delegation to market their products and network with a
captivated audience.
Brent Smith of Newfoundland Chocolate Company found
the Ambassador event to be a valuable opportunity to introduce his
company�s gourmet chocolates to a group with a strong connection to
Newfoundland and Labrador. The company departed Toronto confident that
it will derive benefit and business growth from its participation in the
mission.
Other exhibiting companies included Pure Labrador from
Forteau, along with Dockside Appetizers, Kory Kookies, and Jumping Bean
Coffee from St. John�s. Members of the delegation that walked the show
included India Gate and IC Spa Products.
Interest in Newfoundland and Labrador-manufactured
products and services continue to grow in markets across Canada and
around the world.
It takes time and persistence for local enterprises to
nurture the necessary relationships to build their export capacity.
I am pleased that local enterprises are benefiting from trade missions
and taking a proactive approach to targeting new sales opportunities.
2009 04 02
2:15 p.m.