Springdale-based Riverwood Inn is launching a marketing campaign with a $25,000 investment from the Provincial Government. The objective of the new campaign is to increase awareness of and visitors to the inn from the Atlantic Canadian and Ontario markets.

"Marketing is an essential exercise for local businesses as they look to attract interest from outside the province," said the Honourable Shawn Skinner, Minister of Innovation, Trade and Rural Development. "Small businesses like Riverwood Inn play a key role in the local and provincial economies. Through improved marketing it will be able to lever existing assets and contribute to growing the Springdale area."

Operated by Riverwood Holdings, Riverwood Inn is a 4.5 star rated, five-room chalet on the Indian River. The marketing campaign will be primarily web-based and enable key audiences to access information on available packages and the surrounding area. As part of its campaign, the company will also travel to trade shows in key markets.

"In our first two years of operation, Riverwood has been successful in attracting tourists from around the continent and with improved marketing efforts we are confident than we can further penetrate this important market segment," said Chad Wells, owner of Riverwood Inn. "We are pleased to be partnering with the Provincial Government in fostering the growth of the tourism industry in central Newfoundland."

Kevin Pollard, the MHA for Baie Verte-Springdale, views the inn�s marketing campaign as having a positive impact on the community.

"It is great to see a local company identify opportunities to expand its market," said Mr. Pollard. "To have the programs in place designed to support small businesses is important to ensuring the continued success of our industries. I hope that more businesses recognize the importance and value of such programs in growing their operations."

Funding for the marketing campaign was provided through the Business and Market Development Program. Administered by the Department of Innovation, Trade and Rural Development, the Business and Market Development Program is designed to provide new entrepreneurs and expanding small businesses with matching funding to help them acquire the necessary expertise to pursue new business ideas and new markets for their products or services.
 

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